Clickable In The News

Clickable Is A Lot Like Rob Griffin - It's Also Evolving Into Something Else
Clearly, Griffin and Clickable have both grown beyond search. Maybe the whole industry should, or is. "Our foundation is in search, but that is not our destination," Kalehoff explained, adding, "We are actually the first company to build on the new Google API, which included images and local." Read More Search Reshaping The Advertising Business
Search advertising comprises roughly half of online advertising, and Google is the world's most profitable and revolutionary media company. Sure, we all know that. But what's not blatantly acknowledged is how search-engine marketing DNA is expanding to new channels, heavily influencing the evolution of the entire media landscape. Read More Clickable Announces Platform for Local SEM
Clickable wants a piece of the local SEM spend and thinks it has a good shot at becoming a major player and platform provider. Today the company formally announced its platform, which can be white labeled for partners and vendors. Read More Clickable Unveils 'Platform', Seeks To Make Local Lead-Gen More Manageable
As part of its bid to become the "Apple" of online advertising management, Clickable Monday introduced "Platform," a new white-label solution enabling online marketers - especially small-, medium-sized, and big national marketers with lots of local or franchise marketing needs - to manage their local search and lead generation businesses more easily and efficiently. Read More Clickable Aims Local, Focuses on 'Scaleable' Sales Solutions
Clickable, a third party online search manager, says that local search packages are too heavily marked up, with too little emphasis on conversions. It is re-aiming to fix these problems with a "highly scaleable" local solution for publishers and resellers. The "Clickable Platform" is supported by an 85 person team, of which 55 are dedicated to the local initiatives. Read More Clickable's Marketing Veep: 'It's All About Goals'
Max Kalehoff, vice president of marketing at online ad firm Clickable, speaking at the Brite conference on digital media at Columbia University this week, says the trend in online marketing has moved away from what might be called brand enhancement. Read More Is Pay-Per-Click Marketing Worth It for Small Firms?
about a year ago, Managing Attorney Miles Cooper noted a 20 to 30 percent drop in the volume of cold calls. While the decline was far from a threat to the firm's survival -- more than half the cases the firm takes come through attorney referrals -- Cooper says he felt it was important enough to make some changes to the business model. In January, The Veen Firm added direct online advertising to its marketing budget, launching its first pay-per-click campaign. Read More Small and Midsize Businesses Lag in Tracking Search Ad Effectiveness
Max Kalehoff is VP-marketing with search advertising company Clickable Inc., whose software solution, Clickable Conversion Tracking, is aimed at smaller search marketing budgets. BtoB recently asked Kalehoff about trends in measuring and tracking conversions won as a result of paid search campaigns: Read More Clickable Launches New Version of Flagship Search, PPC Tool
Search advertising company Clickable has introduced a new version of Clickable Pro, adding bulk keyword editing, the ability to track and report on conversions, and an improved keyword recommendation engine. Read More Clickable introduces new version of PPC ad tool
Search advertising company Clickable has released Clickable Pro 2.0, the newest version of its pay-per-click ad solution. Read More