David S. Kidder – Co-Founder, Chief Executive Officer
David S. Kidder is co-founder and CEO of Clickable, a Web service that brings simplicity to online advertising. Prior to Clickable, Kidder co-founded SmartRay Network, a mobile advertising delivery pioneer acquired by LifeMinders. Previously, David helped lead corporate development at THINK New Ideas, a publicly traded e-business and interactive advertising firm. Prior to THINK, Kidder founded Net-X, a Web authoring and Internet advertising services company, acquired by Target Vision. Kidder is a graduate of the Rochester Institute of Technology, and received ID Magazine's International Design Award and Ernst and Young’s Entrepreneur of the Year Award in 2008. Kidder is founder of GoodAdds.org, a nonprofit cause-marketing platform created in partnership with GE and Millennium Promise. He also is the creator and co-author of the two-time New York Times bestselling book series, The Intellectual Devotional, published by Rodale. He lives in Westchester County, New York, with his wife and two sons.
Munish Gandhi – Co-Founder, President & Chief Technology Officer
Munish has a proven track record developing innovative technology solutions to complex,
data-intensive problems. Before co-founding Clickable, Munish founded Infoveo, an
India-based development company focused on actionable analytics and data warehousing.
Prior to Infoveo, Munish was the Principal Engineer and Architect at
Network Solutions. Munish has been the Chief Technology Officer (CTO) of LifeMinders,
CTO of SmartRay which was acquired by LifeMinders for $36 million, and the Principal
Architect and Director of Data Warehousing at CNET Networks. Munish holds three
U.S. patents including one that was acquired by Vignette from CNET to develop its
flagship product enabling high-speed, database-driven Web pages. Munish holds several
degrees, including a Ph.D. in Computer Science from Indiana University, Bloomington
with a specialization in data modeling.
Dave Fall – Senior Vice President, Product & Operations
Dave is a pioneer in online advertising and search-marketing technology. He brings deep operational experience to leading one of the largest development teams dedicated to a pure search-management platform. Prior to Clickable, Fall spent eleven years in senior technical, product and managerial roles at DoubleClick, and then Google, following its acquisition of DoubleClick. He most recently was Group Product Manager, Search Engine Marketing Technology. Prior to DoubleClick and Google, Fall spent over three years at Andersen Consulting, where he managed teams of developers at engagements with United Parcel Service, Reader's Digest, and Time, Inc. Fall also is a board member of the Search Engine Marketing Professional Organization (SEMPO), and is a co-founder of the SEMPO New York Working Group. Fall holds a Bachelor degree in industrial engineering from Worcester Polytechnic Institute and MBA in operations management at Rutgers University.
Preston Green – Vice-President, Customer Experience
Preston brings a wealth of online advertising and operation management experience
from the ground-level operations to corporate and strategic planning. Prior to Clickable,
Preston led the team at Microsoft’s adCenter dedicated to improving ad quality and
customer experience for some of the world’s largest advertisers, including eBay,
Amazon and many others. Previously, Preston spent ten years at America Online, Inc.
establishing several operations groups within AOL Europe and AOL Latin America.
Preston also was Director for AOL Interactive Marketing where he led both the advertising
operations team and the establishment of a project management office to support
AOL’s early and rapid growth. At AOL, he also was integral during the initial merging
of the AOL and Time Warner, Inc. advertising groups. Preston holds Bachelor’s degree
from Brigham Young University.
Max Kalehoff – Vice-President, Marketing
Max is a renowned expert, evangelist and student of interactive marketing, with
an extraordinary track record of defining and building the reputations of early-stage
companies. Prior to joining Clickable, Max spent over three years at Nielsen BuzzMetrics
, most recently as Vice President of Marketing, where he helped grow the business
from a startup into the global measurement standard in online consumer-generated
media. Prior to Nielsen, he helped develop some of the most influential brands in
Web analytics, including comScore Media Metrix and Hitwise. He frequently lectures
to industry organizations and educational groups, such as the Word-of-Mouth Marketing
Association, the Advertising Research Foundation, The Marketing Sciences Institute,
ad:tech, OMMA and Columbia University. He pens a widely-read blog about marketing,
media and life called AttentionMax.com and authors a weekly column in MediaPost.
Max holds a Bachelor of Science degree from Syracuse University’s Newhouse School.
Vernon Steward – Vice-President, Product Management
Vernon brings deep knowledge of online product management and marketing strategy
as well as extensive business development experience to his role at Clickable. Most
recently Vernon served as Director of Product Management at MessageLabs (acquired by Symantec), delivering
a consistent and compelling user experience across all internal and external online
product and application interfaces. As VP of Product and Business development at
SmartRay Network, Vernon was responsible for wireless advertising solutions, a role
that built on his previous experience as Director of Interactive Marketing at DirectWeb
and Product Manager for CS Technology. As Director of Business Development at THINK
New Ideas, Vernon led teams that won and developed innovative Website and online
advertising solutions for key accounts including Gillette, IBM, Oracle, Logitech,
SGI, VF Corp. and Time Inc. As Online Marketing Executive at Times Mirror Interactive,
he helped pioneer ways to monetize print publications as first-generation Web and
AOL sites. Vernon holds a Bachelor of Arts degree from the University of Cape Town,
South Africa, and an MBA from Thunderbird School of Global Management.
Peter Chun – Senior Director, Enterprise Solutions
Peter comes to Clickable with nearly 10 years of experience delivering Search & Pay for Performance
Marketing solutions for Fortune 500 Internet Retailers. Before joining Clickable, Peter spent over
five years at the LinkShare Corporation, most recently as Managing Director of Search Marketing,
where he played a critical role in the growth and development of LinkShare’s Search Advantage
solution. He was a recipient of multiple performance awards for driving internal and external
solutions to the overall success of the company. Prior to LinkShare, Peter held a variety of
roles at Sirius Satellite Radio, Kozmo.com and other startups. He has spoken at eTail, Affiliate
Summit, and various other industry events. He is a Qualified Google AdWords Professional, Certified
Yahoo! Ambassador and a GLG Scholar. Peter received his BBA in Marketing from the George Washington University.
Maxine Friedman – Senior Director, Business Development
Maxine has over 11 years of strategic marketing and business development experience
for leading start-up and Fortune 500 companies. Prior to Clickable, Maxine held
the positions of Vice President of Media and Marketing at BrandIntel, where she
led business development and marketing, including re-launch of the brand. During
her five-year tenure as Managing Director at CB Richard Ellis (CBRE), she led branding
and communications for the 2500–person Global Corporate Services organization. Maxine
began her career at Cunningham Communication (now Citigate), leading client engagements
with Charles Schwab, Oracle and Motorola. She is one of the founding members of
Lead21, a political action organization for Silicon Valley entrepreneurs. Maxine
holds a B.S. in journalism from California State Polytechnic University (Cal Poly),
and an MBA from both Columbia University and London Business School.
Albert Hogan – Senior Director, Product Integration
Albert has 12 years of experience building, producing, and developing Internet-based
applications and technologies. Prior to Clickable, Albert worked at Booz Allen Hamilton
as the lead enterprise architect, Web-enabling and automating systems for the U.S.
Food & Drug Administration. There he managed a multi-functional team that developed
an electronic submission program to expedite the review over 200 medical products
annually. Previously, Albert served as the Director of Partner Solutions at SmartRay
Network, responsible for identifying, managing and integrating content and advertising
providers to deliver targeted wireless content via the SmartRay platform. At THINK
New Ideas, Albert developed online strategies and Internet applications for clients
including Procter & Gamble, Berlitz, NFL Players Association, and Silicon Graphics.
Previously, Albert developed the first online coupon and advertising program for
Time Warner’s first online presence, Patherfinder.com. Mr. Hogan earned his Bachelor’s
degree at the Wharton School of Business at the University of Pennsylvania and a
Master’s degree in Information Systems at Johns Hopkins University.
Keith Hong - Senior Director, Assist
Keith joins Clickable with over 7 years of online advertising
experience, with a focus on account, vertical and yield/network
management. Prior to Clickable, Keith led the account management
group for Ask.com. He was able to double the size of the account
management group by efficiently growing SMB advertiser ad spend. In
his most recent role at Ask.com, Keith led the vertical and network
management groups, providing Ask.com advertisers with the best
possible performance by increasing the average value of a click.
Emphasis was placed on network composition, accurately pricing the
value of the network for advertisers, product integration, and
vertical packages to facilitate competition. Keith received a BA in
Philosophy and Economics from Binghamton University.
Bill Masterson - Senior Director, Sales
Bill joins Clickable with over a decade of experience in direct sales, partner development
and account management. Before joining Clickable, Bill oversaw direct sales for
Google's Commerce and Analytics team. He was responsible for forging strategic partnerships
with key customers including Nike, Proctor & Gamble, 20th Century Fox, IAC and Conde
Nast. Prior to Google, he was a Sales Manager at Advertising.com and Account Development
Director at Jupiter Media Metrix (now comScore Media Metrix), where he was the recipient
of multiple sales awards for his work with several of the company's marquee clients.
Bill began his career as an Analyst for ACNielsen, servicing Kraft, Gillette and
Colgate-Palmolive. He is a graduate of Providence College with a degree in Marketing.
Sandeep Sahi - Senior Director, Engineering
Sandeep comes to clickable with extensive software development and management experience,
bringing expertise in the Internet, security and distributed technologies. He’s
held management and technical roles in large companies like Microsoft and Aditi,
and start-ups like Talisma and eLiveBooks. Prior to Clickable, Sandeep worked at
Microsoft on a variety of products including Biztalk Server and Distributed Application
Server; he was responsible for services design and architecture. He has a Bachelor
of Technology degree, with Honors in Electrical Engineering, from Kurukshetra University,
India.
Ben Seslija - Senior Director, Acquisition and Analytics
Ben has over 12 years of experience in quantitative and qualitative research designs,
advanced statistical methods, and traditional and interactive marketing. He is recognized
for his ability to quickly understand the unique needs of clients and explain complex
statistical findings in business-focused language. Before joining Clickable, Ben
served as a Director of Analytics at Leapfrog Online, where he led a team of analysts
and developed profitable customer acquisition strategies for Fortune 500 clients
across various industries. Previously, Ben led a team of analysts at the University
of Illinois, where he lectured courses on Data Analysis and Comparative Politics.
Ben holds a Bachelor of Science degree in Marketing from Missouri State University
and a Masters degree in Social Science from the University of Illinois.
Hass Murphy - Director, Product User Experience
Hass is an information architect with vast experience in both Internet and software
development. A proponent of User Centered Design methodologies, Hass formerly was
the Director of Information Architecture at HNW, an interactive marketing agency
in the financial services sector. Previously, Hass was the Director of Design and
the lead information architect for NYU Online, where he developed an enterprise-level
courseware for e-Learning. Prior to NYU Online, Hass was Director of Design and
Production for the Bertelsmann’s Doubleday Interactive, where he led front-end development
of multiple e-commerce sites. Hass also has consulted to numerous large brands and
advertisers, including Pfizer, Prodigy, Bell Atlantic, Oracle, McGraw Hill, McCann
Erickson, Pitney Bowes and Merkley & Partners, Neutrogena, and Tribal DDB. Hass
holds a Bachelor of Architecture from the Irvin S. Chanin School of Architecture,
Cooper Union.