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New research from Borrell Associates explores challenges and opportunities in the $5.3 billion local search advertising industry.
Free Download ebook
Free Search Marketing ebook
ebook Download the 2009 Clickable Guru's Guide to Search Engine Marketing.
UniversitySEM Best Practices

Best Practices

Search Engine Marketing Overview

Clickable's Best Practices Tutorials provide tips and best practices that you can apply throughout your search marketing campaigns, both within the product and directly in your search network accounts. How many campaigns should you create? What are different ways of targeting customers by location? How can you improve your Quality Score (and what is a "Quality Score" anyway)? For information on all of these topics, and many others, please browse the tutorials in this section.

Best Practice Topics

Learn How to Structure Your Account

Learn About Geo Targeting

Learn How to Write Effective Ad Copy

Learn How to Manage Your Keywords and Placements

Learn How to Manage Your Budget

Emerging Ad Formats

Building Landing Pages that Convert



Industry Awards and Recognition
Award - Tech Crunch 40 Award - Always on New Corner of the year top 100 Media Company Award - Small Business Computing.com Award - Ernst and Young Award - American Business Award - ClickZ Marketing Excellence