Clickable Case Studies

Burson-Marsteller is one of the largest public relations and advertising firms in the world, a pioneer that has been in the business for over 50 years. Its online services are provided by Proof Digital Media, one of the first groups to bring a digital component into public relations. David Brooks, director of Proof Digital Media, turned to Clickable Assist in order to help meet his clients' growing demand for search marketing services. The result has been the best performance David has ever seen, including conversion rates as high as 25 percent. "I've been in Internet marketing for 13 years and I've never seen anything like it." Now, Burson-Marsteller can offer SEM to all of its existing clients. "In the case of our largest clients, it's allowed us to sell more services, which is vital in this environment," David said. "This allows us to add PPC into the mix very easily."

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The Center for Public Leadership (CPL) at Harvard Kennedy School is dedicated to advancing the frontiers of knowledge about leadership and to broadening and deepening the pool of men and women who will become leaders for the common good. CPL was founded nearly 10 years ago, and, over the past two years, has digitized its vast library of materials and products accrued over the past decade, including over 100 videos. The challenge today is to make that library available to as wide an audience as possible. "Our current audience consists mostly of folks who know us because they're either students, faculty, or other members of academia," said Patrick McKiernan, CPL's Communications Coordinator. "What we're trying to build is an audience outside of our already strong academic and local niche." To help reach that goal, CPL applied for, and was awarded a Google Grant, which provides free advertising through Google AdWords. To help get the most out of that account, CPL has turned to Clickable Assist.

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Stanley Valiulis manages search marketing for two very different businesses: Exclusively Home, an online, modern home retail site, and Southern Imperial, a fifty-year old business that provides fixtures to some of the largest brick-and-mortar retailers in the world, including Target and Walmart. His goal with Exclusively Home was to drive sales, and his goal with Southern Imperial was to build the brand's reputation. To achieve those goals, he turned to Clickable, using Clickable Pro to manage accounts himself, and Clickable Assist for more help. In both cases, as Valiulis put it, "it paid off."

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Spotlauncher is a TV and radio production and media placement firm located in Tampa, Florida. When Spotlauncher President Jim Ballas needed support managing his search marketing campaigns, he turned to Clickable. Within minutes of signing up for Clickable Pro, Jim linked accounts from all three major networks, saw a quick overview of his performance on Clickable's Dashboard, and immediately started taking recommendations generated by Clickable's ActEngine(tm). Jim's goal was to drive as many potential leads as he could to Spotlauncher's Web site, and to do so at the lowest cost possible. He entered his target cost-per-acquisition (CPA) into Clickable's Goal Value Wizard, and followed the ActEngine's(tm) recommendations to achieve that goal. As a result, his page views went up, and his costs went down by over 50%. As Jim put it, "Clickable saved us money, and it got us more clicks. How do you like that for a slogan!"

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Navtrak, Inc. is in the business of collecting large amounts of data - specifically, GPS route information for companies with large fleets - and translating it into "actionable information." When Rod Whisner at Navtrak needed to translate his search marketing data into actionable information, he turned to Clickable. He was confident about his ability to manage the "creative" side of search marketing (such as ad copy and landing pages) and he wanted support with "the left-brain side of thing," such as his bids and budgets. He found that support in Clickable Pro. Clickable's ActEngine provided the bid and budget recommendations he was looking for, as well as best practices recommendations that he'd never thought of. As Rod put it, "Rarely in my work experience have I been such a fan of a product."

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Since 2003, Guidant Financial Group, Inc. has provided innovative financing options for small businesses. When Marty Weishaar joined Guidant as the director of Web Marketing, his goal was to bring in leads at the lowest cost possible. Applying his own experience to the problem, he reduced Guidant's cost-per-acquisition (CPA) by 25%. He wanted to bring it down even further, but had trouble finding the tools he needed: Google AdWords, online marketing agencies and traditional bid management applications didn't provide what he was looking for. Then he found Clickable. After implementing Clickable Conversion Tracking to track performance across networks, Marty used Clickable's Goal Value wizards to set new CPA goals. Within a week, he'd reduced Guidant's CPA by another 10%, and he's continued to find value in the product. "Our campaigns are still better than they've ever been."

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Franchise Company Solutions (FCS) enables large franchisers to easily connect local franchisees with customer prospects. FCSs challenge was to engage a scalable online advertising partner to drive front-end lead-generation for its complete franchise marketing system. FCS chose Clickable Platform for its ability to deliver the greatest advertising performance to franchisees, while constantly innovating and adapting to the dynamic online landscape.

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Steve Lampert began his nanny-sourcing agency as an offline business in 1994, and has run it as a purely online business since 2001. After running a simple set of campaigns with automated bid management tools and agency support, Steve decided to run his own search marketing effort. To ease the transition, Steve turned to Clickable and worked extensively with Matt Mack from the Clickable Assist group. After receiving premium support - including conversion tracking implementation; campaign clean up and creation; and customized reports - Steve began managing his own campaigns with Clickable Pro. Many of his suggestions for ways that Clickable could help him be more profitable while saving time, including a tool for managing keywords across search networks, have been integrated into the product.

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Pool Supply Retailer Leisure Living provides their customers with everything from floats and filters to full installations. They generate a significant portion of their revenue online, especially through search engine marketing (SEM). Gamal Jamil, Leisure Living's Web Marketing Manager, shares how Clickable has helped him manage campaigns across search networks without duplicating effort. Clickable's ActEngine also provides him with valuable recommendations—optimized to his business goals and generated using the consistent data collected by Clickable Conversion Tracking.

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Performance-based digital marketing agency Seybold Scientific strives to bring search marketing to the Boise, Idaho business community. George Seybold, Founder and President of Seybold Scientific, has turned to Clickable both for our technical expertise and our personal touch: the same combination he tries to maintain with his own clients. An experienced search marketer, Seybold turns to Clickable for advice and insight, and for help on tracking numerous accounts across multiple platforms.

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