Clickable Case Studies

Specialty retailer Backcountry Edge helps its customers connect with the outdoors. Pam Emery, Backcountry Edge's online marketing specialist, shares how Clickable helps her leverage search advertising to connect with customers and drive sales. Through Clickable's intuitive dashboard and goal-based recommendations, she can be faster and more confident knowing that Clickable addresses the greatest threats and opportunities to search success.

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Max Sequeira, the founder of the Costa Rican advertising agency Noosphera, uses Clickable to help establish himself as a top player in the new and growing online market. After trying some tools that promised to automate his bid management, Max turned to Clickable, preferring an adviser to an application that tried to think for him. Today, Clickable's prioritized recommendations immediately highlight where he should spend his time on each of his client's accounts. And with Clickable's Manage section, simple administrative tasks that used to require multiple interfaces can all be done in a single, user-friendly interface, allowing him to stop navigating the interfaces of multiple search networks, and instead use his time to build his customer's accounts.

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The Thermal Angel, manufactured by Estill Medical Technologies, Inc., is a battery-powered blood and IV fluid infusion warmer. It is an extremely specialized product with a very well-defined market: perfect for search engine marketing. When Jay Lopez and his team began managing Estill's PPC campaigns for the Thermal Angel, they already had years of experience with search marketing. However, Jay was still able to cut the amount ofa time he spent on PPC in half by using Clickable. More dramatically, the "Edit Negative Keywords" wizard in Clickable's Manage section introduced Jay to a new technique, and cut his spend in half as well.

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Desktop Weather is an extremely popular application from one of the most recognizable names in the business: The Weather Channel. It's a simple application that displays current weather on your desktop, but a simple application doesn't mean a simple marketing campaign. When search marketing expert Derek Fulford began managing the PPC effort for Desktop Weather, he needed to find a tool that would help him solve two distinct problems: getting a complex set of campaigns up and running as efficiently as possible, and monitoring the performance of those campaigns on a regular basis. With Clickable, Derek found a tool that met both of those needs.

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Performance-based digital marketing agency Seybold Scientific strives to bring search marketing to the Boise, Idaho business community. George Seybold, Founder and President of Seybold Scientific, has turned to Clickable both for our technical expertise and our personal touch: the same combination he tries to maintain with his own clients. An experienced search marketer, Seybold turns to Clickable for advice and insight, and for help on tracking numerous accounts across multiple platforms.

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