Frequently Asked Questions about Clickable, our product, and our team.
About Clickable, Inc. | About The Search Market | Clickable Products | Working With Clickable | Clickable Innovation & Growth | Other
About
Clickable, Inc.
- What is Clickable?
Clickable is a software-as-a-service that makes online advertising
Simple, Instant and Profitable(TM). It empowers beginners to
professionals to maximize their advertising investment. Clickable
makes advertisers more efficient, effective and confident. That's
why customrems often say: "Clickable is like having a trusted
advisor always by your side ensuring success."
- When was Clickable founded and by
whom? Clickable was founded in 2006 by serial
entrepreneurs Munish Gandhi and David S. Kidder. Prior to founding
Clickable, David founded SmartRay Network, a mobile advertising
delivery pioneer.
- Clickable is a new company, so who are its
backers? Clickable is backed by some of the
Internet's most successful venture-capital firms and private
investors. Clickable completed in December 2007 its Series A round
of investment, led by Union Square Ventures and FirstMark Capital,
totaling $6 million. This round included investments from strategic
individual investors: Peter Thiel, Managing Partner of The Founders
Fund and Co-founder of PayPal; and Jonathan F. Miller, Chief
Digital Officer, Chairman of Digital Media Group and Chief
Executive of Digital Media Group, News Corp. Clickable's Series B
round of investment, led by Founders Fund, was completed in July
2008 and raised an additional $14.5 million, bringing the total
investment in Clickable to $22.5 million.
- Who sits on Clickable's Board Of
Directors? Clickable's board of directors
includes: David S. Kidder, Clickable; Rick Heitzmann, FirstMark
Capital; Albert Wenger, Union Square Ventures; Jonathan Miller,
News Corp.; Justin Fishner Wolfson, Founders Fund.
- Where is Clickable headquartered and how many
employees are there? Clickable is
headquartered in New York, and has a product and engineering center
in Gurgaon, India. There are more than 100 employees.
- Who are the people behind
Clickable?The Clickable team is comprised of
some of the most accomplished professionals in the fields of online
advertising, search, data mining, computer engineering, design and
product development. View our management bios here.
- Who are Clickable's industry
advisors? Clickable's Board of Advisors
includes: Gil Beyda, Managing Partner at Genacast Ventures and
former CTO of TACODA; Mollie Spillman, Former CMO, Advertising.com;
Dana Todd, Founder, EVP, Sitelabs, President of SEMPO; Gregg
Stuart, former CEO of IAB; Scott Wilder, former General Manager of
Community, Intuit.
- Who are Clickable's customers and how many
are there? Clickable's growing customer base
includes thousands of advertisers of all sizes, as well as a
variety of marketing and advertising agencies. Our customers
represent nearly every industry sector, such as e-tailing, media,
education, automotive, healthcare and local service
businesses.
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About The Search
Market
- What is search advertising and why does it
matter? According to Wikipedia, Internet
search advertising is a method of placing online advertisements on
Web pages. Search advertisements can be placed on Web pages that
show results from search engine queries. Through the same
search-engine advertising services, ads can also be placed on Web
pages with other published content - commonly referred to as
pay-per-click (PPC) advertising. Search advertisements are targeted
to match key search terms (called keywords) entered on search
engines. This targeting ability has contributed to the
attractiveness of search advertising for ad buyers, since consumers
often use a search engine to identify and compare purchasing
options immediately before making a purchase decision.
- What market opportunity is Clickable
addressing? The past decade introduced
revolutionary innovation in online advertising, but the paradox is
the immense complexity that came with it for the vast majority of
marketers. Complexity manifests in too complicated interfaces,
overwhelming analytics and inconsistent tracking systems - all
preventing success. These challenges are daunting.
Many advertisers would like to outsource to an agency, but
shrinking agency profit margins are making it unfeasible to serve
all but the largest spenders. Moreover, most existing automation
tools are impractical, because they're designed for large
enterprises and require expensive and timely configuration.
Similarly, many agencies desire simpler tools and support to
effectively manage their existing clients more efficiently and
effectively.
Clickable addresses these market frictions with sophisticated yet
simple technologies and managed services.
- Doesn't Google's AdWords already address the
search advertising needs of businesess without
Clickable? Google AdWords is a powerful
dashboard to manage your investment in Google's search advertising
network. Clickable is a single experience that empowers advertisers
to manage their investment not only in Google, but across all major
pay-per-click advertising networks, like Microsoft and Yahoo (plus
more on the way). Clickable offers a simpler experience that
delivers best-practice recommendations, based on your specific
business goals. Moreover, Clickable's single tracking pixel
optimizes and drives your campaign performance by tracking success
and conversions across all advertising networks in real time.
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Clickable
Offerings
- What are Clickable's products and services
and what benefits do they provide? Clickable
Pro makes search-advertising professionals bionic. It begins with a
simple dashboard that empowers marketers and agencies to manage
online advertising with transformational return on investment.
Clickable Pro activates instantly with an intuitive experience that
makes it easy to manage performance across all major advertising
networks, like Google, Yahoo and Microsoft. Clickable's
ActEngine(TM) delivers critical quantitative and qualitative
recommendations to maximize profitability. Clickable Conversion
Tracking, bulk keyword editing and elegant reporting enables
advertising professionals to achieve their goals in less
time.
Clickable Assist is a managed service for marketers and agencies
that delivers just the right amount of assistance to ensure search
marketing success. Clickable Assist is a simple solution for
launching and re-launching online campaigns, ongoing advice or
full-service management. Clickable Assist offers tiers of expert
help to match advertisers' needs and achieve their goals.
- What is the signup and integration process
like? Clickable has introduced the first
login-and-go experience to simply and effectively manage search
advertising across multiple ad networks. Compared to search
management tools at the enterprise-side of the market, Clickable
enables businesses to create an account instantly. Upon completion
of setup, Clickable immediately starts delivering recommendations
so you can improve performance and efficiency.
- What ad networks does Clickable work
with? Clickable supports all the major
search-engine ad networks, including Google AdWords, Yahoo! Search
Marketing and Microsoft adCenter. Clickable is negotiating
partnerships with multiple other premium pay-per-click and
performance-based ad networks. One of the benefits of Clickable is
its Open Advertising API, which enables virtually any network to
quickly become Clickable enabled in order to gain access to
marketers seeking additional advertising opportunities.
- Does Clickable track
conversions? Clickable's ActEngine(TM)
leverages individual search network tracking codes. However, we
recommend Clickable Conversion Tracking, which lets marketers
easily measure conversions across all major advertising networks
with a simple, independent conversion tracking script. Rather than
installing different scripts for each search network (each with
their own data limitations), you only need to install one script,
and Clickable will collect the same information from multiple
networks. If you have eCommerce transactions on your Web site, you
can even track dynamic conversion values.
By implementing Clickable Conversion Tracking, you will also get
access to our "Set Goal Values" wizard, which allows you to set a
specific, numeric goal value - either a "Cost Per Acquisition"
(CPA) or a "Return on Ad Spend" (ROAS) - that Clickable's
ActEngine(TM) will use to produce precise actions and alerts
customized to your business goals.
- What kind of reporting does Clickable
enable? Clickable's "Analyze" and "Reporting"
tabs offer simple yet powerful visibility into campaign
performance. They provide an instant window into key sales-funnel
metrics, trends, best and worst performers and comparisons.
Clickable's reporting tools enable you to view top-level metrics at
the ad-network account level, as well as drill down into campaigns,
ad groups and individual keywords. You can also create custom,
white-label reports for any campaign metric, at any level of
detail, and with drag and drop simplicity.
- Is Clickable compatible with my existing
advertising tools? Clickable consolidates
multiple, disparate ad-network dashboards into one simple
experience with greater effectiveness. That enables Clickable
customers to easily leverage other tools into their total online
marketing workflow.
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Working With
Clickable
- What kind of training and help does Clickable
offer? If you're familiar with Google AdWords,
Yahoo! Search Marketing or Microsoft adCenter, learning Clickable
is easy. Its intuitive interface, step-by-step wizards and embedded
contextual help eliminate the need for in-depth training or
specialized technical administration. Clickable has revolutionized
the search-advertising experience to proactively deliver
recommendations aligned with customer-defined business goals. In
addition, Clickable is backed up with world-class customer support
and the award-winning Clickable Community. You can reach our
experts via chat or our toll-free number. The Clickable Community
and University include many resources like product and SEM
tutorials, case studies, tool tips, product updates and
forums.
- How does Clickable charge for its offerings
and what are the terms? Clickable Pro is
priced at 5% of monthly spend, with a minimum of fee of $129. This
is a small tradeoff compared to the efficiency, performance and
simplicity you'll gain.
Clickable Assist has a variety of packages to meet your
requirements. Sign up for a quote.
- Are there any risks to using
Clickable? No. Clickable enables you to more
effectively manage your investment across advertising networks. You
can go back into your ad-networks' legacy dashboards at any time,
and you can leave Clickable at any time. Your data are protected
using the highest Internet-security protocols, and we take your
investment and satisfaction very seriously. We hope you'll stay
with us after realizing a better experience with greater ROI. We
also hope you'll grow with Clickable and make it even better
throughout our rapid development schedule. (Did you know we release
a new version of the product every four weeks?)
- Who are your competitors and how are you
different? There are companies that have
introduced complex search-ad management systems at the enterprise
side of the market. However, Clickable is unique in bringing a
simple, effective experience with recommendations to the vast
majority of businesses that desire powerful tools and simplicity.
Importantly, Clickable is "login and go." That means new customers
can expect to be up and running in minutes. No heavy configuration.
No special training. Just simplicity with "instant on" and greater
profitability.
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Clickable Partner
Solutions
- Do you offer a solution for partners to power their local
advertising business? Clickable Platform is a white-labeled
solution for marketing-services companies to rapidly deploy
large-scale online advertising programs to their local customers
under their own brand. With the most comprehensive and elegantly
integrated components, Clickable Platform connects every aspect of
launching a successful online advertising program for local
businesses. It includes: lead generation, self-manage advertising
dashboards, managed assist services, reporting, support, training,
community, billing and full CRM integration.
Clickable Innovation &
Growth
- What is Clickable's commitment to
innovation? Clickable has simplicity, speed
and innovation in its DNA. Our purpose is to do one thing well:
help businesses survive and thrive by simplifying advertising
success. To do this in a dynamic marketplace, you have to innovate
constantly and move fast. That's why Clickable has invested in one
of the world's largest innovation and product labs dedicated to
solving that core mission. That's why we're always listening and
collaborating with our customers. That's why we release an updated
version of Clickable every four weeks. Clickable is firmly
committed to innovation because our customers' success depends on
it.
- What is Clickable's international presence
and what languages does it support? Clickable
currently supports the English language and U.S. ad-network
accounts. (Many Clickable customers manage their accounts from
outside the U.S.) Clickable is exploring international
expansion.
- Will Clickable expand into additional ad
networks, including PPC, display, rich media and
social? Clickable's heritage is in making
search and pay-per-click (or "PPC") advertising simple and
effective. However, we acknowledge the importance of other
complimentary and emerging channels, like display and social ads.
In fact, we've innovated our Pro product to enable marketers to
manage all of their Google alternative ad formats, including
mobile, local and image ads. We are announcing new partnerships
with additional advertising networks and formats in 2010 and
beyond.
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Other
- How do I contact
Clickable? Visit our Contact Us
page.
- I'm interested in working at Clickable. Who
should I call? Visit our Contact Us
page and select "Careers" in the dropdown menu.
- I'm a customer or fan of Clickable and I'll
be in the New York area in the future. Can I meet
you? Absolutely. Visit our Contact Us
page and select General" in the dropdown menu. Let us know when
you'll be in the area. We love meeting customers and the other
members of our community.
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