Frequently Asked Questions (FAQ)

About Clickable, Inc. | About The Search Market | Clickable Products | Working With Clickable | Clickable Innovation & Growth | Other

About Clickable, Inc.

• What is Clickable? Clickable is a software-as-a-service that makes online advertising Simple, Instant and Profitable(TM). It empowers beginners to professionals to maximize their advertising investment. Clickable makes advertisers more efficient, effective and confident. That's why customrems often say: "Clickable is like having a trusted advisor always by your side ensuring success."

• When was Clickable founded and by whom? Clickable was founded in 2006 by serial entrepreneurs Munish Gandhi and David S. Kidder. Prior to founding Clickable, David founded SmartRay Network, a mobile advertising delivery pioneer.

• Clickable is a new company, so who are its backers? Clickable is backed by some of the Internet's most successful venture-capital firms and private investors. Clickable completed in December 2007 its Series A round of investment, led by Union Square Ventures and FirstMark Capital, totaling $6 million. This round included investments from strategic individual investors: Peter Thiel, Managing Partner of The Founders Fund and Co-founder of PayPal; and Jonathan F. Miller, Chief Digital Officer, Chairman of Digital Media Group and Chief Executive of Digital Media Group, News Corp. Clickable's Series B round of investment, led by Founders Fund, was completed in July 2008 and raised an additional $14.5 million, bringing the total investment in Clickable to $22.5 million.

• Who sits on Clickable's Board Of Directors? Clickable's board of directors includes: David S. Kidder, Clickable; Rick Heitzmann, FirstMark Capital; Albert Wenger, Union Square Ventures; Jonathan Miller, News Corp.; Justin Fishner Wolfson, Founders Fund.

• Where is Clickable headquartered and how many employees are there? Clickable is headquartered in New York, and has a product and engineering center in Gurgaon, India. There are more than 100 employees.

• Who are the people behind Clickable?The Clickable team is comprised of some of the most accomplished professionals in the fields of online advertising, search, data mining, computer engineering, design and product development. View our management bios here.

• Who are Clickable's industry advisors? Clickable's Board of Advisors includes: Gil Beyda, Managing Partner at Genacast Ventures and former CTO of TACODA; Mollie Spillman, Former CMO, Advertising.com; Dana Todd, Founder, EVP, Sitelabs, President of SEMPO; Gregg Stuart, former CEO of IAB; Scott Wilder, former General Manager of Community, Intuit.

• Who are Clickable's customers and how many are there? Clickable's growing customer base includes thousands of advertisers of all sizes, as well as a variety of marketing and advertising agencies. Our customers represent nearly every industry sector, such as e-tailing, media, education, automotive, healthcare and local service businesses.

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About The Search Market

• What is search advertising and why does it matter? According to Wikipedia, Internet search advertising is a method of placing online advertisements on Web pages. Search advertisements can be placed on Web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content - commonly referred to as pay-per-click (PPC) advertising. Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for ad buyers, since consumers often use a search engine to identify and compare purchasing options immediately before making a purchase decision.

• What market opportunity is Clickable addressing? The past decade introduced revolutionary innovation in online advertising, but the paradox is the immense complexity that came with it for the vast majority of marketers. Complexity manifests in too complicated interfaces, overwhelming analytics and inconsistent tracking systems - all preventing success. These challenges are daunting.

Many advertisers would like to outsource to an agency, but shrinking agency profit margins are making it unfeasible to serve all but the largest spenders. Moreover, most existing automation tools are impractical, because they're designed for large enterprises and require expensive and timely configuration. Similarly, many agencies desire simpler tools and support to effectively manage their existing clients more efficiently and effectively.

Clickable addresses these market frictions with sophisticated yet simple technologies and managed services.

• Doesn't Google's AdWords already address the search advertising needs of businesess without Clickable? Google AdWords is a powerful dashboard to manage your investment in Google's search advertising network. Clickable is a single experience that empowers advertisers to manage their investment not only in Google, but across all major pay-per-click advertising networks, like Microsoft and Yahoo (plus more on the way). Clickable offers a simpler experience that delivers best-practice recommendations, based on your specific business goals. Moreover, Clickable's single tracking pixel optimizes and drives your campaign performance by tracking success and conversions across all advertising networks in real time.

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Clickable Offerings

• What are Clickable's products and services and what benefits do they provide? Clickable Pro makes search-advertising professionals bionic. It begins with a simple dashboard that empowers marketers and agencies to manage online advertising with transformational return on investment. Clickable Pro activates instantly with an intuitive experience that makes it easy to manage performance across all major advertising networks, like Google, Yahoo and Microsoft.  Clickable's ActEngine(TM) delivers critical quantitative and qualitative recommendations to maximize profitability. Clickable Conversion Tracking, bulk keyword editing and elegant reporting enables advertising professionals to achieve their goals in less time.
  
  Clickable Assist is a managed service for marketers and agencies that delivers just the right amount of assistance to ensure search marketing success. Clickable Assist is a simple solution for launching and re-launching online campaigns, ongoing advice or full-service management. Clickable Assist offers tiers of expert help to match advertisers' needs and achieve their goals.

• What is the signup and integration process like? Clickable has introduced the first login-and-go experience to simply and effectively manage search advertising across multiple ad networks. Compared to search management tools at the enterprise-side of the market, Clickable enables businesses to create an account instantly. Upon completion of setup, Clickable immediately starts delivering recommendations so you can improve performance and efficiency.

• What ad networks does Clickable work with? Clickable supports all the major search-engine ad networks, including Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. Clickable is negotiating partnerships with multiple other premium pay-per-click and performance-based ad networks. One of the benefits of Clickable is its Open Advertising API, which enables virtually any network to quickly become Clickable enabled in order to gain access to marketers seeking additional advertising opportunities.

• Does Clickable track conversions? Clickable's ActEngine(TM) leverages individual search network tracking codes. However, we recommend Clickable Conversion Tracking, which lets marketers easily measure conversions across all major advertising networks with a simple, independent conversion tracking script. Rather than installing different scripts for each search network (each with their own data limitations), you only need to install one script, and Clickable will collect the same information from multiple networks. If you have eCommerce transactions on your Web site, you can even track dynamic conversion values.
  
  By implementing Clickable Conversion Tracking, you will also get access to our "Set Goal Values" wizard, which allows you to set a specific, numeric goal value - either a "Cost Per Acquisition" (CPA) or a "Return on Ad Spend" (ROAS) - that Clickable's ActEngine(TM) will use to produce precise actions and alerts customized to your business goals.

• What kind of reporting does Clickable enable? Clickable's "Analyze" and "Reporting" tabs offer simple yet powerful visibility into campaign performance. They provide an instant window into key sales-funnel metrics, trends, best and worst performers and comparisons. Clickable's reporting tools enable you to view top-level metrics at the ad-network account level, as well as drill down into campaigns, ad groups and individual keywords. You can also create custom, white-label reports for any campaign metric, at any level of detail, and with drag and drop simplicity.

• Is Clickable compatible with my existing advertising tools? Clickable consolidates multiple, disparate ad-network dashboards into one simple experience with greater effectiveness. That enables Clickable customers to easily leverage other tools into their total online marketing workflow.

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Working With Clickable

• What kind of training and help does Clickable offer? If you're familiar with Google AdWords, Yahoo! Search Marketing or Microsoft adCenter, learning Clickable is easy. Its intuitive interface, step-by-step wizards and embedded contextual help eliminate the need for in-depth training or specialized technical administration. Clickable has revolutionized the search-advertising experience to proactively deliver recommendations aligned with customer-defined business goals. In addition, Clickable is backed up with world-class customer support and the award-winning Clickable Community. You can reach our experts via chat or our toll-free number. The Clickable Community and University include many resources like product and SEM tutorials, case studies, tool tips, product updates and forums.

• How does Clickable charge for its offerings and what are the terms? Clickable Pro is priced at 5% of monthly spend, with a minimum of fee of $129. This is a small tradeoff compared to the efficiency, performance and simplicity you'll gain.
  
  Clickable Assist has a variety of packages to meet your requirements. Sign up for a quote.

• Are there any risks to using Clickable? No. Clickable enables you to more effectively manage your investment across advertising networks. You can go back into your ad-networks' legacy dashboards at any time, and you can leave Clickable at any time. Your data are protected using the highest Internet-security protocols, and we take your investment and satisfaction very seriously. We hope you'll stay with us after realizing a better experience with greater ROI. We also hope you'll grow with Clickable and make it even better throughout our rapid development schedule. (Did you know we release a new version of the product every four weeks?)

• Who are your competitors and how are you different? There are companies that have introduced complex search-ad management systems at the enterprise side of the market. However, Clickable is unique in bringing a simple, effective experience with recommendations to the vast majority of businesses that desire powerful tools and simplicity. Importantly, Clickable is "login and go." That means new customers can expect to be up and running in minutes. No heavy configuration. No special training. Just simplicity with "instant on" and greater profitability.

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Clickable Partner Solutions

• Do you offer a solution for partners to power their local advertising business? Clickable Platform is a white-labeled solution for marketing-services companies to rapidly deploy large-scale online advertising programs to their local customers under their own brand. With the most comprehensive and elegantly integrated components, Clickable Platform connects every aspect of launching a successful online advertising program for local businesses. It includes: lead generation, self-manage advertising dashboards, managed assist services, reporting, support, training, community, billing and full CRM integration.

Clickable Innovation & Growth

• What is Clickable's commitment to innovation? Clickable has simplicity, speed and innovation in its DNA. Our purpose is to do one thing well: help businesses survive and thrive by simplifying advertising success. To do this in a dynamic marketplace, you have to innovate constantly and move fast. That's why Clickable has invested in one of the world's largest innovation and product labs dedicated to solving that core mission. That's why we're always listening and collaborating with our customers. That's why we release an updated version of Clickable every four weeks. Clickable is firmly committed to innovation because our customers' success depends on it.

• What is Clickable's international presence and what languages does it support? Clickable currently supports the English language and U.S. ad-network accounts. (Many Clickable customers manage their accounts from outside the U.S.) Clickable is exploring international expansion.

• Will Clickable expand into additional ad networks, including PPC, display, rich media and social? Clickable's heritage is in making search and pay-per-click (or "PPC") advertising simple and effective. However, we acknowledge the importance of other complimentary and emerging channels, like display and social ads. In fact, we've innovated our Pro product to enable marketers to manage all of their Google alternative ad formats, including mobile, local and image ads. We are announcing new partnerships with additional advertising networks and formats in 2010 and beyond.

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Other

• How do I contact Clickable? Visit our Contact Us page.

• I'm interested in working at Clickable. Who should I call? Visit our Contact Us page and select "Careers" in the dropdown menu.

• I'm a customer or fan of Clickable and I'll be in the New York area in the future. Can I meet you? Absolutely. Visit our Contact Us page and select General" in the dropdown menu. Let us know when you'll be in the area. We love meeting customers and the other members of our community.

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