September 2008 -The Clickable Search Engine Marketing Blog

My Charter & Passion: To Ensure Customers Have a Terrific Experience

Posted by: Preston Green on Sep 29, 2008 1 Comment

Hey all you blog readers out there! Max Kalehoff, our chief marketing maestro, asked that I contribute a post to the team blog to explain who I am, where I came from and why in the world I joined Clickable. Basically, explain what makes me, well, me.

Let’s get the vitals out of way: I’m Preston Green, Vice President of Customer Experience, here at Clickable.  My goal, dream, charter and sleepless nights are filled with the desire to ensure Clickable’s customers have a great experience. I’ll get into the how later, but first I’d like to share just how I got to this start-up.

When I was eighteen, my dream job was to be a concert promoter. That never quite worked out. I learned that I actually needed to know some bands, and have relationships with venues where those bands could play. So I eventually headed off to college during peak Cold War times, deciding to major in Russian languages and Political Science. I wanted to bring about world peace. After learning about the culture and suffering through countless novels about Russian aristocracy, I took off to Russia to work at the U.S. Embassy. While there, my passion begin to formulate. I pursued all sorts of jobs at the embassy, but the ones I loved most involved solving problems that fellow employees thought were impossible to fix. That’s when the service bug bit me: I learned that if you do something right for someone, that person will appreciate it and reward you with kindness and loyalty in return.
 
After Russia, I decided in 1994 to join a small company called America Online, Inc. This is where I really began getting involved with online support and working with customers via that new thing called the Internet. This was a seminal moment, because I experienced for the first time what it’s like to have an instantaneous feedback loop with every single customer. Moreover, I quickly learned that any single customer could hold a lot of sway over the company – and rightly so. I realized, more than ever, that ALL customers needed to be treated as important, and were equal partners in the success of the company. Doing what is right for customers while delivering a great experience is the only sustainable business practice. And while no company or service is perfect, striving to live by these values makes all the difference in the world when it comes to long-term satisfaction and meaningful relationships.

At Clickable, what we do and expect is to be totally transparent with our customers and provide as much access and useful information as possible into our business and products – and then listen. In fact, the biggest reward a customer can grant us is their TRUST – evidenced through verbal feedback, loyalty, or active participation in building and improving our products.  And that ultimately is my charter: to establish a sense of trust with each and every customer, whereby they know that Clickable will not only resolve problems, but embrace them to improve and delight.   

This starts with making ourselves completely accessible to you. We have several ways to contact our team, such as live chat and phone, presented on every page of our product and Web site. If you desire email, each of uses our personal business email address to answer questions. Mine is pgreen@clickable.com, and I invite you to email me at any time. I will respond and consider it the highest honor to receive honest feedback about your experience, whether good or bad. The bottom line is we want your search advertising experience to be the best and most profitable in the business and only you can help us make that happen. 
Perhaps someday I’ll get that concert promotion gig off the ground, but for now, I just want your Clickable experience to be nothing short of world-class.


1 Comment | Share »

Refining Your Paid Search Advertising Strategy To Drive Profitable Customers, Not Simply Visitors

Posted by: Trace Johnson on Sep 25, 2008 Leave a Comment
What if you only paid search engines for keyword ads when visitors they lure convert to customers? That is the goal behind the cost-per-acquisition (CPA) model. Instead of just paying to get people in the door, you only pay for people that make a purchase. CPA models help...


Read More | Leave a Comment | Share »

Clickable's New Office In New York's Flatiron District - Take The Tour

Posted by: Max Kalehoff on Sep 23, 2008 16 Comments
We just moved into our own new headquarters in New York's Flatiron District! And not a moment too soon...we recently ran out of desks and chairs at our old loft space on 20th Street. To celebrate the new digs and share what it's like on the inside, I created the...


Read More | 16 Comments | Share »

When Should I Use Phrase Match

Posted by: Hanny Hindi on Sep 22, 2008 4 Comments
When Should I Use Phrase Match? The Best Practices section of Clickable University includes a detailed discussion of keyword matching options, but it wouldn't hurt to review the basics before turning to a discussion of the "phrase match" option. There are three...


Read More | 4 Comments | Share »
Filed under: ,

Changes To Google's Quality Score

Posted by: Max Kalehoff on Sep 16, 2008 Leave a Comment
Google recently announced changes to its quality score, so we’d like to share what this means for Clickable’s customers. First, what is quality score and how does Clickable address it? Google’s quality score is a dynamic variable calculated for each of...


Read More | Leave a Comment | Share »

The Art & Science Behind Clickable's Recommendation Engine

Posted by: Jonathan Betz on Sep 14, 2008 2 Comments
Hello everyone, I am Jonathan Betz, an Engineering Director here at Clickable. Max asked me to take a moment to introduce myself and tell you a little bit about where we’re going with Clickable’s recommendation system, the ActEngine. Let me share a little of...


Read More | 2 Comments | Share »

Setting Daily Budgets for Search Marketing Campaigns

Posted by: Ehren Reilly on Sep 12, 2008 4 Comments
For business people who have limited search marketing experience, the daily budget would seem to be the attribute of a search marketing campaign that is most familiar and obvious to deal with. Advertisers typically have a certain, fixed set of funds available for search...


Read More | 4 Comments | Share »

Our LexisNexis Partnership

Posted by: David S. Kidder on Sep 09, 2008 4 Comments
When we started Clickable, we wanted to introduce simplicity to the online advertising segment that needed it most: small and midsize advertisers. It turned out the demand for simplicity is prevalent throughout an advertiser's lifecycle, from the first dollar spent,...


Read More | 4 Comments | Share »
1 2 3 4 5  Next
Search
Connect With Clickable
The Clickable Blog by RSS The Clickable Blog by EmailFollow Clickable on Twitter Clickable on Facebook
Sign up for a
15-Day Free Trial
Take the
5 Minute Tour
Take a Tour of Clickable
Clickable Guru Guide
Clickable Guru Guide Download the 2009 Clickable Guru's Guide to Search Engine Marketing.
Tags
Most Popular Posts
Community Members
  • Newest
  • Popular
  • Active
Clickable Member = Clickable Member
Archive
Friends