The Clickable Search Engine Marketing Blog

I've always enjoyed being a problem solver. In the early years of my career, that pushed me to climb the "corporate ladder." I pretty quickly decided that I didn't like ladders, so, after a short period of having several bosses, attending mandatory snooze fest "all hands" meetings, and fighting paper jams in the printer, I decided to walk past the ladder and towards more entrepreneurial lands.

Over the past several years, I've exercised my pioneering spirit by working with Web start-ups. The Web is the great innovation of my lifetime – it's today's Wild West – and start-ups are the best places to solve problems. For someone with a slant to find better ways to solve everyday problems, web start-ups are as natural a fit as Madonna and Guy Ritchie. Check that—let's go with Mr. Rogers and sweaters.

Then, a funny thing happened on the way to Clickable. In order to help refine business offerings, product feature sets, and advertise my clients' Web sites, I became heavily invested in everything related to online marketing. That included mastering tools and techniques needed to drive Web site visits, measure those visits, and then apply changes and test variations to Web sites based on the resulting findings.

At my old agency (a very cool web firm called Viget Labs) I became best friends with search engine optimization (SEO), pay per click (PPC) offerings like Google AdWords and Yahoo Search Marketing, and a variety of Web analytics platforms. By the time I left my agency role, I had lead us to become both a Google AdWords Qualified Company and a Google Analytics Authorized Consultant.

That was nearly a year ago. I've been hanging out with Clickable since then, focusing on bringing a customer perspective to Clickable's offerings, as well as driving some of our major product initiatives. As the Director of Search Technology, I plug into various teams. For example, I work with Jonathan Betz and our ActEngine team to both discuss new and improve existing recommendations. I help Preston Green and the Customer Experience team to support your questions about our product.  I augment our business development efforts by serving as the product lead on our LexisNexis enterprise partnership. And yes, I still have time to write this blog post.

I strive to understand how Clickable customers use our product, and what they need for it to become better. I'm obsessed with knowing our marketplace and innovating in it. My main focus of late has been on a feature we are very excited about , and one that will provide deeper analytics into your search marketing performance. Stay tuned to learn more about that.

Clickable's team includes search marketing experts with a wide range of expertise, and we've