The Clickable Search Engine Marketing Blog

Hello! I’m Maxine Friedman, and I lead business development at Clickable. For my first post, I wanted to introduce myself, share why Clickable is a great place to work, and provide some visibility into my work on our enterprise partnerships.

I started my career in the mid-90s at Cunningham Communication, an energetic, high-tech public relations agency. Looking back, public relations was the perfect training ground for a business development path where the skills of research, industry relations and sales would be put to good use. Twelve years and a dual MBA later, including runs in marketing at both dotcoms and Fortune 500 companies, I turned my attention back to technology and the start-up world. Enter Clickable!

Why is Clickable is an exciting place to work? It has a talented and high-impact culture that you’d expect from an ambitious start-up. Second, we spend every day partnering with other companies to create value for their customers – by empowering them with tools that make search advertising simple. Every day we meet with other fascinating entrepreneurs, corporate executives and industry influencers to tackle problems and complexities around online advertising. It’s a fun, dynamic marketplace.

A core tenant of my job is connecting with the right people at larger enterprises and advancing conversation, innovation and partnership to build their businesses. While we originally set out with an online, self-service dashboard for small and midsize advertisers, Clickable’s technology also has lured advertising agencies and premium services providers that manage search advertising on behalf of small, midsize and local customers. They’re finding that Clickable is a compelling white-label platform to deliver simplicity, transparency and scalability to the management of their high-volume portfolios of smaller customers. As with our first strategic enterprise partner, LexisNexis, we’re 100 percent focused on ensuring that any company we align with provides a quality experience for their end-customer.

If you are interested in exploring a partnership with Clickable, we would love to hear from you. You can reach me in the comment section below, or via email at mfriedman at clickable dot com.  If you are in New York, you’re welcomed to stop by our new offices to meet the team and learn more about our product and technology innovations.

Happy searching!