The Clickable Search Engine Marketing Blog

If you are one of the many online advertisers who started with a Google AdWords account and are looking to broaden your reach, converting your AdWords campaign into a Yahoo Search Marketing (YSM) campaign is a great way to do so quickly. Below is the four step process and some recommendations to optimize your campaign for Yahoo.

1. Begin by exporting your campaign from AdWords

Download your campaign to AdWords Editor and export it to a CSV file.

2. Convert Your Campaign

If you have a Gold Level YSM account* you can use the campaign converter tool.

If you don't have a Gold Level account, Yahoo offers a one time bulk upload.  You can contact customer support and send them your CSV file and they can convert and upload it for you.

3. Import Your Campaign

Select the newly converted file and import it.

4. Edit Your Uploaded Campaign

YSM and AdWords are different in a few ways.  Here is the checklist for what you will need to check after uploading your campaign.

- Set your geo-targeting under campaign settings

- Make sure you have set your campaign start date

- Add negative keywords (Yahoo cannot convert negative keywords from an Adwords campaign)

- Set your content match preferences

- Optimize your ads for Yahoo's formatting

•    Title: 40 Characters (15 more characters than Google)
•    Description: 70 Characters (one line instead of two)

*To get a Gold Level YSM account you have to spend $500/month for 3 months.

Trace, Clickable SEM Guru
Note: Clickable employees volunteer several hours a week to helping other search marketers succeed. “Clickable Gurus” participate in numerous online search communities to provide straightforward answers to numerous questions, and, each week, one of the gurus posts a search marketing tip to the Clickable Blog.

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