The Clickable Search Engine Marketing Blog

The reason Clickable exists is to help businesses find the simplest path to profitability with online advertising. With simplicity in our DNA, we decided recently to ask some of our customers and readers of this blog:

“What aspect of search-advertising campaign management do you find most tedious?”

Thanks to all who participated. Among nearly 50 responses to our unscientific poll, we’re not surprised that “Managing Across Search Networks” was voted the most tedious aspect of search advertising. Learning the nuances and rules to be successful on one interface and network is hard enough. But add one or two more networks, and things quickly become complex and wearisome! In fact, this deep sentiment is what inspired the founding of Clickable. Normalizing experiences and enabling easier success across all the major advertising networks is central to all we do.

“Bid Management” and “Keyword Selection” came in second and third, respectively, at 25% and 22%. Bid management is something we address through constant iterations of Clickable’s recommendation system, called the ActEngine. Collaborating with customers, we steadily release new recommendations for bid management, as well as many other quantitative and qualitative best practices that can make or break your campaigns. In addition, Clickable helps makes keyword selection easier with a discovery tool included right inside the product.

“Ad Copy,” “Landing Pages,” and “Reporting” came in fourth, fifth and sixth, respectively, at 8%, 6% and 3%. “Other” comprised 8% of responses.

How does this compare to your experience? We’re listening.

* Take Our New Poll!

How many hours each week do you spend managing your search marketing campaigns? Take our new poll and see how others responded.

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