The Clickable Search Engine Marketing Blog

Steve Lampert began his nanny-sourcing agency as an offline business in 1994, and has run eNanny Source as a purely online business since 2001. After running a simple set of campaigns with automated bid management tools and agency support, Steve decided to run his own search marketing effort. To ease the transition, Steve turned to Clickable and worked extensively with Matt Mack from the Clickable Assist group. After receiving premium support - including conversion tracking implementation; campaign clean up and creation; and customized reports - Steve began managing his own campaigns with Clickable Pro. Many of his suggestions for ways that Clickable could help him be more profitable while saving time, including a tool for managing keywords across search networks, have been integrated into the product.

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