The Clickable Search Engine Marketing Blog

As you can see in the image above, I've selected "Conv. Rate" as my metric, and the keyword with the highest conversion rate ― "Paid Search Service" ― is in the box at the upper-left. The ActMap uses Clickable's standard ActEngine severity rating, and the box is orange because there's a medium-severity alert for that keyword. When I click on the box, I get more details about that keyword, including the campaign and ad group it's in and a few significant data points: cost, revenue, average position, average cost per click (CPC) and conversion rate. (The first four items always appear; the last is the metric you've selected.)

Most importantly, an "ACT!" button appears in the pop-out when you click on the box, because there is a recommendation for this keyword. Click on that button and you can act on the recommendation right away.

Using a spreadsheet to find the same information is much more tedious: you have to export your account data; load the CSV file into Excel; set your auto-filters and sort by "Conv. rate." This will produce a chart with the information you need, but you'll probably want to convert it into a graph of some kind to get a better view of your data...

With Clickable's ActMap, you get a clear, immediate visual snapshot of the main keywords driving your business, and the ability to take action to improve performance with just one click.