The Clickable Search Engine Marketing Blog

At Search Engine Strategies New York this Tuesday, Clickable CEO David Kidder and VP of Product Management, Vernon Steward presented our latest innovations at SEMPO Meetup’s Demo night. Highlights of Clickable’s presentation included three exciting new features from our 2.0 release in early February.



Keyword Filter & Bulk Edit
You now can make bulk keyword edits across all your accounts and campaigns instantly in Clickable, whether you have 100 or 100,000 keywords. This results in tremendous time and cost savings, as well as relief from hours of tedious manual and spreadsheet work.

Clickable Conversion Tracking
Clickable Conversion Tracking is a powerful, independent, performance analytics tool that works across the three major search engines with one pixel.  It simplifies installation, automatically tags your destination URLs and gives you a richer, more consistent way to measure advertising return. It is an integrated, intelligent solution, as conversion data is used to set custom goals for your accounts and campaigns and it also informs Clickable’s ActEngine in real time, delivering recommendations customized to your goals and performance with greater returns.

Emerging Google Ad Formats
You now can create and manage emerging ad formats, like image banner ads, text and image mobile ads and local business map ads right next to text ads in a seamless, elegant experience, within Clickable, making us among the first advertising-management solutions to integrate Google’s emerging ad formats.

The SEMPO Meetup Demo night also included a State of the Union address by the SEMPO board, and demos by Drop.io, D&B Power Profiles, Dapper, and Omniture.