The Clickable Search Engine Marketing Blog

Navtrak, Inc. is in the business of collecting large amounts of data - specifically, GPS route information for companies with large fleets - and translating it into "actionable information." When Rod Whisner at Navtrak needed to translate his search marketing data into actionable information, he turned to Clickable. He was confident about his ability to manage the "creative" side of search marketing (such as ad copy and landing pages) but he wanted support with "the left-brain side of things," such as his bids and budgets. He found that support in Clickable Pro. Clickable's ActEngine provided the bid and budget recommendations he was looking for, as well as best practices recommendations that he'd never thought of. As Rod put it, "Rarely in my work experience have I been such a fan of a product."

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