The Clickable Search Engine Marketing Blog

An exciting new opportunity for search marketers is the ability to advertise on mobile devices. With the number of people using Blackberry phones, iPhones, and Google's Android phones growing every day, mobile advertising is becoming a more and more lucrative way to promote your products and services. However, you might immediately be turned off by a disclaimer in the Clickable “Create Mobile Ad” tool: “Your mobile website must be written in an accepted markup language: XHTML (WAP 2.0), WML (WAP 1.2), and CHTML.” Building a new site in a new language may seem excessive, but you can get started with mobile advertising without doing any of that. Just build a “click-to-call” ad.

“Click-to-call” ads allow users to click on the phone number in your mobile ad and immediately place a call to your business. It’s an especially valuable tool for local advertisers: users can search for something you offer, be on the phone with you moments later - and, potentially, at your front door moments after that.

To try “click-to-call” advertising, you should start by creating a new ad group dedicated to mobile ads. This will make it much easier to track performance and manage budgets. Once you’ve created the ad group, simply click on the “Other Ad Types (Beta)” link in Clickable’s Manage Ad Group section, and click on the “CREATE THIS AD TYPE” button below “Mobile Ad.” This will launch an easy-to-use tool that will guide you through the process of creating your ad. Because you will be creating a “click-to-call” ad, you won’t need a mobile-optimized site. Just use one of your default HTML landing pages. (Customers with iPhones or other devices that have full browsers will still be able to access your site.)  However, be sure to include a phone number that your customers can reach you at. If they’re searching from their phones, few customers will pass up the opportunity to bypass the browser and call you directly.  If you want help building a click-to-call mobile ad today, please contact Clickable support.