June 2009 -The Clickable Search Engine Marketing Blog

Insights From Heidi Dangelmaier, Expert In Gender & Design, Founder Of 3iying

Posted by: Max Kalehoff on Jun 29, 2009 3 Comments

Heidi Dangelmaier was our feature guest at our most recent Interesting Café, Clickable's monthly culture night.

Who's Heidi Dangelmaier? After feeling like a social outcast as the only “chick” studying robotics at Princeton Computer Science Department, Heidi became passionately interested in gender and design. Heidi applied this passion to invent 3iying, the first all-girl innovation agency. 3iying is devoted to understanding the changing millennial female culture. Her firm tackles questions like: Who is the new girl? How is she changing? And how do these changes impact brands? From technology to products to marketing, what needs to change, how must it change, and where are the biggest opportunities? Heidi’s work has helped brands as vast as Sega, Merck, Axe and Varsity.

After her engaging talk and showcase of innovative work, Heidi shared some gems in this short video interview:

Please let us know what you think. Email me at mkalehoff at clickable dot com if you'd like to join Interesting Café.


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Use Clickable to Instantly Copy Campaigns Within AdWords for Quick Adjustments (Tool Tip)

Posted by: Hanny Hindi on Jun 29, 2009 Leave a Comment
Many important search-marketing options are set at the campaign level, including daily budget, target network, and language and location settings. However, there may be situations where you want to adjust these settings while keeping the structure of your campaign —...


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Clickable Co-Moderates SEMPO Digital Media Meetup At Yahoo! Offices

Posted by: Anna Agishtein on Jun 26, 2009 Leave a Comment
Last Tuesday, our own Max Kalehoff co-moderated the SEMPO Digital Media Meetup with Sara Holoubek, SEMPO president. Over one hundred members of the New York search-marketing community convened at Yahoo!’s offices to debate the intersection of online display and search...


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Top Five Mistakes Beginners Make in AdWords

Posted by: Andrew Bernero on Jun 25, 2009 Leave a Comment
For all marketers – novices and experts alike – successfully launching a search campaign can be challenging. There are so many factors that can influence your costs, position and conversion rate. As a result, it is difficult to build the ideal search marketing...


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Use the "Day Of Week" Report To Make Your Week-Parting Decisions (Tool Tip)

Posted by: Hanny Hindi on Jun 22, 2009 2 Comments
After we first introduced the Ad Scheduling tool last summer, Tony wrote a post on our Blog detailing ways that you could use "day-parting" to turn your ads on and off with pinpoint precision: right down to 30-minute intervals. (As Vernon explained in an earlier...


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Clickable’s Analysis Of Bing

Posted by: Max Kalehoff on Jun 19, 2009 6 Comments
Inspired by Fred Wilson and our own Clickable SEM Guru Ehren , the team at Clickable decided to test Bing , Microsoft’s new search engine, for a week and then report our results. In fact, we installed the Bing add-on for Firefox , the browser engine most of us prefer...


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Borrell Research Prompting Transparency And Innovation In Local Search Advertising

Posted by: David S. Kidder on Jun 18, 2009 Leave a Comment
We believe that with more transparency, better technology, and properly managed customer expectations, the local search advertising industry can scale and profit more rapidly. The endgame is observable advertising performance that drives satisfaction among local businesses...


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Usability Requires Listening To The Market

Posted by: Hass Murphy on Jun 18, 2009 1 Comment
When I joined Clickable as Director of Product User Experience (UX) almost two years ago, evaluating the Clickable product was a daunting task. But what’s kept me calm and motivated is the vision of Clickable’s co-founders, and their commitment to simplicity...


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