The Clickable Search Engine Marketing Blog

Our goal at Clickable, as one of our earliest customers put it, is to be your "trusted advisor" in search marketing. The vast majority of our advice comes in the form of ActEngine™ recommendations, which range from best practices like creating brand-targeted campaigns to suggestions about optimizing your bids and budgets. As more and more of our customers have made concrete progress toward their revenue goals as a result of our recommendations, we've gotten numerous requests for an automated bid management option. In response to this customer feedback, we've just added Auto-Acceptance to the ActEngine™- which includes automated bid management, and much more.

When you go to the Act section, you'll see a new tab called "Act Settings".  In this tab, you can turn different groups of recommendations on or off, or change the frequency with which you receive them. You can also set Bid Management, Content Network Management and Quality Score Management recommendations to be accepted automatically. In the "Automatically Accept" column, just set the radio button to "Yes" for any recommendation group you want the ActEngine™ to optimize round-the-clock, and we'll automatically apply every recommendation we generate in that group.

When you're ready to review the adjustments that the ActEngine™ has been making to your campaigns, just click on the History tab to the left of "Act Settings." You'll see details about every recommendation we've generated - both those we've accepted automatically and those you've reviewed yourself. (You can also see a running history of recommendations in Clickable's daily email alert). And when you're ready to track the progress you've been making toward your revenue goals, be sure to check out our brand-new customizable Report section. More details on that next week. For help with setting up automatic acceptance of recommendations please contact Clickable Support.

As Vernon announced last week, we've just released Clickable Pro version 2.1, a major upgrade that