The Clickable Search Engine Marketing Blog

After we first introduced the Ad Scheduling tool last summer, Tony wrote a post on our Blog detailing ways that you could use "day-parting" to turn your ads on and off with pinpoint precision: right down to 30-minute intervals. (As Vernon explained in an earlier Tool Tip, you can be even more precise, setting your bids to a higher or lower percentage of their defaults on certain days or time periods.)

Another option is to use "week-parting," which means turning your ads on or off (or adjusting your bids) on certain days of the week. If you're not sure whether this option is right for your accounts, Clickable's new "Day of the Week Report" will help you make that decision.

This new report shows you how a number of key metrics have performed over the past 90 days, including Impressions, Clicks, Cost, Conversions, Cost Per Click (CPC), Click Through Rate (CTR) and Conversion Rate. It also displays the variance between your actual Return on Ad Spend (ROAS) or Cost per Conversion or Acquisition (CPA), and the goal value that you've set. Most importantly, it breaks all of this information down by the day of the week. If your costs are high on Saturdays, but your conversions are low or non-existent, you may want to use the Ad Scheduling tool to pause your most expensive campaigns on that day of the week. You may even find that your account's data doesn't break down so cleanly along Weekdays vs. Weekends; Thursdays could be your outlier! Whatever the answer, you'll find it in this report.

The "Day of the Week" report is located in the "Excel Reports" section of the Report tab. Just select "Day of the Week Report" from the list of "Standard Reports" at the left, choose the account that you want to run the report for (this one works for a single account at a time), and then you can save or send your report in Excel format or as a ZIP file. If you just need the report for your own analysis, you're ready to go. But if you need to produce this for someone else, you can always white label it with a custom logo.

In the past few weeks, we've introduced a number of things that you can do in Clickable's new

In the past few weeks, we've introduced a number of things that you can do in Clickable's new