Heidi Dangelmaier was our feature guest at our most recent Interesting Café, Clickable's monthly culture night.

Who's Heidi Dangelmaier? After feeling like a social outcast as the only “chick” studying robotics at Princeton Computer Science Department, Heidi became passionately interested in gender and design. Heidi applied this passion to invent 3iying, the first all-girl innovation agency. 3iying is devoted to understanding the changing millennial female culture. Her firm tackles questions like: Who is the new girl? How is she changing? And how do these changes impact brands? From technology to products to marketing, what needs to change, how must it change, and where are the biggest opportunities? Heidi’s work has helped brands as vast as Sega, Merck, Axe and Varsity.

After her engaging talk and showcase of innovative work, Heidi shared some gems in this short video interview:

Please let us know what you think. Email me at mkalehoff at clickable dot com if you'd like to join Interesting Café.

This type of "gender expertise" is the worst possible form of trickery, and really nothing but identity politics.  If you're looking for a real gender expert, try Judith Butler or Donna Haraway - but stay away from shamelessly orotund marketers.

Save your generation :  sounds like a complaint from the feminist sector,  who bring too much anger to the table,  without offering up positive innovation solutions.

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