When I joined Clickable in late 2007, we began assembling a team of experts dedicated to public service - to help struggling marketers succeed in search advertising. We named them "the Clickable Gurus." For over a year, they've contributed expertise directly to hundreds of marketers in popular online communities, face-to-face, and on this blog. They've indirectly helped tens of thousands of marketers by leaving a permanent record of their wisdom and teachings on the Web. Indeed, the Clickable Gurus have been one of Clickable's most valuable investments to listen and connect with the search-marketing community. As a result, we've made better products for our customers. We all thank the Gurus for their great work, including: Andrew Bernero, Hanny Hindi, Trace Johnson, Ehren Reilly and Tony Soric. We introduce the entire Guru team in a video at the end of this post.
To commemorate the Clickable Gurus' debut after one year of undercover service, we've released the first anthology of their teachings. We also launched the Clickable Forums and our first contest to identify the next Clickable Guru. Following are details on each. We'd love to know what you think about the Clickable Gurus. How can we expand? How can we help you? Could you be our next Guru? Let us know!
The Guru's Guide To Better Search Engine Marketing is full of practical tips and best practices that demystify search and help marketers succeed. Just like Clickable's award-winning products, the Guru's Guide is simple and accessible to beginners, yet equally valuable for advanced search-marketing professionals. You can download the free electronic version of the Guru's Guide right here. We also made available the hardcopy version at LuLu.com for $9.99. The Guru's Guide will be available at Amazon and for the Kindle in August 2009. If you promise to give the Guru's Guide an honest review on your blog, we'll be happy to send you a free hardcopy - just leave a comment.
The Clickable Forums debuted to enable marketers to get help and connect directly with the Gurus and the rest of the Clickable team. Join us here. The Forums are filled with valuable questions and answers on search-marketing best practices, Clickable products and customer-support programs. Best of all, anybody can become a member and take advantage of the Forums. Clickable customers will find that the Forums integrate seamlessly with our product experience. Give them a try and let us know what you think.
Become the next Clickable Guru! To enter our contest, search-marketing professionals must submit samples of their best articles. Possible topics include: original spin on search-industry news, tactics for optimizing campaigns, or tips on building better keyword lists. There are many benefits to participating in the Guru program, including compensation and influence on Clickable's product roadmap. Visit the Clickable Forums Guru Discussion for more information.
Now, it's time to meet the Gurus in our video below.
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Max,
I work for an ad+marketing agency and help maintain our blog, which targets local/regional businesses. I'd love to read your book (and pass it around to the rest of the team) and review it on our blog.
Thank you.
Hi Visualretor. We'll be happy to send you a hardcopy of the Guru Book. Anna will email you directly for your snail mail address. Thanks for your interest.
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Clickable's team includes search marketing experts with a wide range of expertise, and we've
Guru's Guide is simple and great.
Clickable Pro is our flagship dashboard for self-managing pay-per-click advertising across all the major
Join our Guru book party and pre-register to reserve your free copy! Are you going to be in New York
Our favorite kind of recognition is when customers share their stories about how Clickable helped them
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