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As we recently announced, Borrell Associates released seminal research that examines challenges and opportunities around the $5.3 billion local search advertising industry. The report, "Economics of Local Search Advertising," was underwritten by Clickable and is the basis for the Search Engine Marketing Professional Organization (SEMOPO)'s August webinar:

What: "The Economics Of Local Search Advertising"

When: Thursday, August 20, at 12:00 PM Eastern

Who: Gordon Borrell, CEO of Borrell Associates, and David Kidder, Co-Founder and CEO of Clickable

How: Register Here For Free

Borrell delivered an important insight: high customer dissatisfaction is driving high customer attrition, often around 60%. To address customer attrition and maximize profitability and growth, the report concluded that local advertising resellers must properly manage customer expectations around the purpose and value of search advertising, while delivering more meaningful ROI through better technology. Gordon Borrell, CEO of Borrell Associates, will share themes from the research and surface practical strategies from frontline executives in the local search advertising industry. Core question: how to transform and grow a profitable and long-term local search advertising industry?

Thanks to SEMPO for hosting this compelling conversation.

(If you're interested in Clickable's large-scale local online advertising Platform, you can learn more here.)