The Clickable Search Engine Marketing Blog

The SEMPO New York Working Group Meetup (of which Clickable is a co-founder and organizer) is thrilled to announce the first Authors@SEMPO event. This special evening will feature a fireside chat with Stephen Baker, author of The Numerati, a captivating look at how a global math elite is predicting and altering our behavior. 

Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it. 

(Also, see my video interview with Stephen at a past Interesting Café.)

Following our chat, several SEMPO Authors (there are dozens, including our own Clickable Gurus) will opine on the role our own search industry plays in this data-driven world.

• 6:30-7:00pm > Networking and Meet the SEMPO Authors including Bill Hunt, Kevin Lee 
• 7:00-7:25pm > Announcements, SEMPO updates 
• 7:30-8:00pm > Fireside chat with Stephen Baker
• 8:00-8:30 > Getting Granular. SEMPO Authors, including Bill Hunt, Kevin Lee, will give their take on how our own industry is shaping 
• 8:30-close pm > Networking and Meet SEMPO Authors 

To attend, you must RSVP. Entrance is free for SEMPO members, and $10 for non members. Non-members should use the amazon payment form on this site.