The Clickable Search Engine Marketing Blog

The opportunity to make money on Google AdWords is vast, but it isn’t infinite. Over the past few weeks, I’ve described one system to maximize your revenue on AdWords. Start by finding all of the traffic available for your terms. Then, gradually modify your revenue goals until you find the point of diminishing returns where increased efficiency means decreased total revenues. But maximizing your revenues on AdWords doesn’t mean there are no more revenues to be had. The next place you should look is on Yahoo Search Marketing.

Back in February, Trace Johnson detailed the process for converting your AdWords campaigns for Yahoo Search Marketing. I won’t repeat all of the technical details here. Instead, two tips to help you find your YSM sweet spot more quickly:

1. Reduce your bids by 20%
Yahoo has significantly less traffic than Google, so you can achieve the same positions, (and often higher ones) without bidding as much. As a rule of thumb, reduce your bids by 20% when you first launch on YSM.

2. Don’t worry about a maximum daily budget
Yahoo’s relatively lower traffic also means that you probably aren’t in any danger of your ad spend spiking on a given day. In order to find the total traffic available on Yahoo (as explained in the first tutorial of this series) use Yahoo’s option to set no campaign spending limit.

When you first launch your campaigns in Google, there is no historical data to help you determine your ideal revenue goals. But by the time you move on to Yahoo, your AdWords performance is available as a benchmark. Start with those goals, reduce your bids as described above, and tweak as necessary. Next stop: Microsoft adCenter.

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