The Clickable Search Engine Marketing Blog

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We’re delighted to introduce the Clickable Guru Webcast Series For Better Search Marketing! Just like with our products, our purpose is to help businesses survive and thrive by simplifying online advertising success. We hope you’ll join us for our first online seminar, featuring two of our savviest search-marketing experts. Don’t miss it! It's free!

What: “Clickable Webcast: How to Structure Search Marketing Accounts”

When: Monday, November 23, 2009, at 1:00pm – 2:00pm EDT

Who: Hanny Hindi and Matt Mack, Clickable Search Marketing Gurus

The first step in setting up your search marketing account is to write an ad. But what about campaigns and ad groups? Budgets and bid strategies? Keywords? Beginning with an ad may seem counter-intuitive, though it’s the ideal way to start. Before dealing with the peculiarities of search marketing, stick with the fundamentals of all marketing: messages, target audiences, and revenue goals. This Webcast will show you how.

What You’ll Learn:

• How to structure an entire search marketing campaign around individual ads
• How to define your target audience (in PPC terms)
• Where to set your bids, budgets, location and language targets, and network preferences
• Exactly how many campaigns and ad groups you’ll need
• Best practices for separating search and content networks

Register Now For Free