The Clickable Search Engine Marketing Blog

The "Quality Score" is at once one of the most important and one of the least understood components of a successful Google AdWords campaign. That’s why you can’t miss the next Clickable Guru Webcast For Better Search Marketing, featuring two of our savviest search-marketing experts! It's free and you can sign up here while seats last.

Because every Cost-Per-Click (CPC) bid is adjusted according to your Quality Score, it has an immediate impact on your bottom line. While Google's exact algorithm is a trade secret, one thing is clear: Quality Score is a measure of relevance. Our next Clickable Guru Webcast will show you how to make your campaigns relevant to your users, which will improve your Quality Score, drive your costs down, and drive your revenues way up.

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