The Clickable Search Engine Marketing Blog

Our purpose is to help you survive and thrive, and we are thankful for our strong customer community that inspires us to innovate. In 2009 we celebrated our third year building Clickable Pro, our self-managed advertising solution. We’d like to share the year’s Pro product milestones and preview exciting developments for 2010. 

2009 Clickable Pro Milestones
In 2009 we introduced key new features that help our customers be more efficient, effective and profitable search marketers, including Keyword Bulk Editing across campaigns, consistent Conversion Tracking across search engines, highly customizable PDF and Excel Reports, Automated Performance Optimization, Google Image, Mobile and Local Business Ads and enhanced Location (Geo) Targeting. We continue to listen closely to your feedback to create a better product and experience that makes you better, faster and stronger at search advertising.

In addition to Pro upgrades, we invested heavily in supporting areas to make Pro a world-class experience. We introduced Pro Certification, tripled the volume of content in our University, introduced Forums and released our first Guru book. We also expanded Clickable Assist, a managed service for marketers and agencies that delivers just the right amount of assistance to maximize search-marketing success. 
 
2010 Preview
In the coming year, the product team will build on our strong Clickable Pro foundation and deliver significant improvements and innovations, starting with the way we work. Following are highlights of what you can expect, as we transform the way we develop our product and interact with our customers:

• More Frequent Releases: Last year we tackled large projects that took several months to deliver.  We have now adopted an agile development process, with the goal of releasing something new every month. Expect a steady stream of phased enhancements to come your way in 2010, rather than a few big ones with big gaps in between.
• Greater Responsiveness: By delivering smaller updates more frequently, we become a much more responsive product organization. We have always been customer-driven, but will soon deliver on your ideas quicker. We’ll be focusing our product development on what you have told us matters to you the most - enhanced performance data, increased efficiency through bulk operations, enhanced recommendations, and more flexible reporting.
• Increased Communication and Interaction: As we move to a monthly delivery rhythm, expect a lot more communication from us and many more opportunities to interact and provide input.  In addition to high-level product updates, we will provide more detailed release notes and Webcasts with each release.  We also will use our Forums more extensively to get you more involved in our development process. 

Finally, later in 2010 we will begin to introduce more personalization opportunities within Clickable Pro, from saved views to a customized dashboard, custom account groupings and user permissions.  These changes will empower our customers to make the Clickable experience their own and manage their online advertising the way that best suits their style and their business.

We are incredibly excited about this year, and I look forward to bringing you the first 2010 Clickable Pro release update in later this month.

Warm Regards,

Vernon Steward
Vice-President, Product Management

As I mentioned in my 2010 preview blog post , Clickable has adopted an agile development process, with