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The Center for Public Leadership (CPL) at Harvard Kennedy School is dedicated to advancing the frontiers of knowledge about leadership and to broadening and deepening the pool of men and women who will become leaders for the common good. CPL was founded nearly 10 years ago, and, over the past two years, has digitized its vast library of materials and products accrued over the past decade, including over 100 videos. The challenge today is to make that library available to as wide an audience as possible. “Our current audience consists mostly of folks who know us because they're either students, faculty, or other members of academia,” said Patrick McKiernan, CPL’s Communications Coordinator. “What we're trying to build is an audience outside of our already strong academic and local niche.” To help reach that goal, CPL applied for, and was awarded a Google Grant, which provides free advertising through Google AdWords. To help get the most out of that account, CPL has turned to Clickable Assist.

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