My name is Jeff Fernandez and I joined Clickable’s sales team in March 2009. Prior to that, I worked in business development and sales at Doostang. Since joining Clickable, it’s been awesome to see the team innovate and iterate, resulting in products and services that deliver greater advertising simplicity and ROI for a growing range of marketers. One client sector I help lead is advertising and marketing agencies, particularly midsized and specialty agencies seeking to grow their online advertising capabilities.These agencies seek to deliver greater value to clients more efficiently and profitably, so they can spend more time on strategically growing their business. With a handful of clients, fewer employees, and manual processes, these agencies often find identifying and executing appropriate tactics to this end quite daunting. The challenge is to drive top line growth without sacrificing the agency’s profitability or the high quality account management to which clients have become accustomed. A great example is our customer adVision Marketing, an emerging agency based in Denver, CO. I have worked with Matt Walde, founder and owner of adVision, for the better part of 2009 to learn how we could partner. Matt explains how he is using Clickable to expand his business quickly and profitably:“As the owner of a small and growing online advertising company, I needed a solution to manage the performance of my client campaigns more efficiently, while freeing up time to focus on new business growth. I chose software over an in-house hire because in my world software is more efficient and more reliable than a person is 98% of the time. I chose Clickable because of its simple integration, straightforward interface, and depth of optimization tools.”As Matt describes, it all comes down to driving client value:“The biggest win in partnering with Clickable is the fact that my clients will get a greater return on their investment with adVision. Our expertise will always be the foundation upon which success is built, but it doesn’t hurt to have the best technology available monitoring and analyzing our campaigns 24/7. Clickable has made us more efficient, brought greater returns to our clients, and allowed us to focus on the growth of adVision Marketing.”Agencies have experienced tremendous success with Clickable Pro, which drastically reduces the time and hassle required to manage clients’ accounts and keywords across multiple ad networks, while providing daily campaign recommendations through our ActEngine, and consistent reporting through our single Conversion Tracking pixel. For agencies that require more hands-on support managing their clients’ paid search campaigns, there’s Clickable Assist, our managed services offering. Assist features a simple suite of managed services that seamlessly integrate into your agency workflow. Agencies can white-label Assist managed services, on the backend, to profitably deliver pay-per-click campaigns for existing clients, as well as new clients and projects. Agencies working with Clickable Assist own the intellectual property of each account we launch, so they can pass this value along to their clients. The flexibility of Assist, along with owning the intellectual property, are two of the most compelling reasons that agencies choose Assist. Clickable Pro is included with Assist. If you would like to learn more about how Clickable can help your business, let us know! You can contact us directly, sign up for a demo, or begin a 15-day trial of Pro immediately.My best,Jeff
Jeff has been my account manage at Clickable for the past few months. He really understands what our business needs are and is always focused on optimizing ad spend value for us.
If anyone out there is looking to optimize their ad spend, Clickable's product suite is second to none. Further, you should ask to work with Jeff since he always goes above and beyond the call of duty for his clients.
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