The Clickable Search Engine Marketing Blog

Reserve your spot for the upcoming Clickable Guru Webcast: "Web Analytics You Should Know"!

Cost Per Conversion, Quality Score, Return on Ad Spend, Cost Per Click (CPC), Cost Per Thousand Impressions (CPM) - the variety of search marketing analytics can quickly become overwhelming. In our next Clickable Guru Webcast, Ben Seslija, Clickable's Senior Director of Acquisition and Analytics, will explain which metrics you need to track, and precisely how they relate to your business.

Our purpose is to help businesses surve and thrive by simplifying online advertising. In this session, we'll cover:

• How to determine the key metrics you'll use for daily optimization
• How to track friction points and assign costs to each stage of your sales funnel
• How to save time with automated tools that can help you diagnose your top risks and opportunities

When: Tuesday, January 26, 2010, at 1pm - 2pm EDT.

Who: Ben Seslija, Senior Director, Acquisition and Analytics.

This Webcast is free, and you can sign up here while seats last.