The Clickable Search Engine Marketing Blog

As I mentioned in my 2010 preview blog post, Clickable has adopted an agile development process, with the goal much more frequent product updates.  Rather than tackling large projects with several months between delivery, you can now expect a steady stream of monthly releases in 2010. Pro v2.3 is our first release under the new process, and we are excited to kick off the year with something new. Rather than introducing a whole lot of new features, release 2.3 makes several existing features better in a lot of small but important ways.

We also committed to providing our customers with more resources and new ways to communicate and interact with us every month, and we are introducing a few today.  We have launched a new forum for Product Releases and Roadmap updates, where customers can take a deeper dive into the details of every new release and interact with our Product team to answer any questions.  We will be hosting a customer webinar after every release, and the first one takes place on Wednesday January 27, at 1 pm EST - Please email support@clickable.com to register.  A downloadable PDF of v2.3 provides release highlights - one will be available every month with every release as well.

These are the release highlights:

Reporting: Better Support for Large Reports

In our last release, v2.2, we expanded our reporting capabilities significantly, extending custom reporting groups down to the keyword level.  Customers who manage millions of keywords immediately jumped at the opportunity to see their whole account in one view, and that stretched our capabilities a bit.  To ensure that reporting performs well for all our customers, both large and small, we put in measures to better handle large reporting requests.

Location (Geo) Targeting: Search and User Experience Improvements

In our v2.2 release we introduced a powerful new map-based location (geo) targeting solution.  We have now introduced improvements to the location power search, making it more responsive, inclusive and intuitive, so it is easier for you to find the location you are looking for.

Keyword Bulk Edit: Support for Long Keywords

Our Keyword Bulk Edit Tool allows you to filter and change bids for keywords across networks in a single window.  This powerful feature had a small issue that turned out to be a big headache for customers with long keywords or keyword phrases: the whole keyword was not visible in the grid at a glance, so it was difficult to scan a keyword list.  A simple fix to wrap the entity names should provide the solution and make this unique tool even more functional.

Community: New Clickable.com Home Page

Clickable has grown and evolved significantly in the last year, and it was time for a home page update that reflects our progress.  Our new home page provides much clearer organization of content, and direct paths to our Pro, Assist, University and Platform offerings. The design sets a new direction for our brand; this year, we will be rolling out this style in phased design updates to the rest of our community and our products.

What’s Next: Release 2.4, February 2010

Keeping up the pace with our monthly release schedule, we have exciting new features planned for next month. Here is what we are working towards:  (Any changes will be announced on our new Product Releases and Roadmap forum)

• Bulk Upload: A spreadsheet-based tool to easily add, edit and delete campaigns, ad groups, ads, keyword and placements across networks. 
• Dashboard Top Features Module: A quick way to view and reach the most popular features in Clickable Pro
• Report Scheduling (Internal release only):  An internal version of scheduled report delivery, that we will refine, test and release the following month

I look forward to hearing your feedback  on the forums or the webinar.

Warm regards,

Vernon Steward
Vice-President, Product Management

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