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Burson-Marsteller is one of the largest public relations and advertising firms in the world, a pioneer that has been in the business for over 50 years. Its online services are provided by Proof Digital Media, one of the first groups to bring a digital component into public relations. David Brooks, director of Proof Digital Media, turned to Clickable Assist in order to help meet his clients' growing demand for search marketing services. The result has been the best performance David has ever seen, including conversion rates as high as 25 percent. "I've been in Internet marketing for 13 years and I've never seen anything like it." Now, Burson-Marsteller can offer SEM to all of its existing clients. "In the case of our largest clients, it's allowed us to sell more services, which is vital in this environment," David said. "This allows us to add PPC into the mix very easily."

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