The Clickable Search Engine Marketing Blog

We recently asked customers and prospects: "By default, Google activates your keyword campaigns across both its search and mobile networks. Have you disabled the mobile option?" Out of 19 respondents, 42% had disabled the mobile option, 32% wanted their campaigns to run on Google's mobile network and 16% were not aware that their campaigns appeared on Google's search and mobile networks by default. 10% said they did not advertise with Google.

We were pleasantly surprised to see that many marketers were quite savvy and aware that it is not enough to let Google campaigns run on the search and mobile networks by default. In fact, marketers should be setting up separate campaigns optimized for the Google mobile network. Check out Clickable Guru Tony Soric's blog post on best practices for optimizing your mobile AdWords ads.

Need help setting up your Google campaign for mobile? Sign up for a free consultation with our Assist team.

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