The Clickable Search Engine Marketing Blog

Thank you to those of you who joined us Wednesday, February 17 for our live Webcast "The Basics of Social Media Advertising."

If you missed the live Webcast, be sure to watch the recording here.

You can also download the presentation power point here.

With nearly half a billion combined users, Facebook and MySpace alone are among the world's largest Web sites. Their reach introduces huge opportunities to connect with your customers - including through advertising. If you run ads on Google or MSN, chances are that many of your ads are running on those sites already. However, MySpace and Facebook also have their own proprietary, bid-based advertising platforms that represent unprecedented opportunities to target specific demographics and drive new customers and revenues for your business.

In this Webcast we covered:

• The basics of social media advertising's costs and bidding procedures.
• What you need to know to make an informed decision about whether to advertise on social media networks.
• Strategies for "hyper-targeting" users on Facebook and MySpace.
• How to build effective ad creatives that will drive clicks from social media networks to your landing pages.
• The right way to incorporate social media advertising into your larger social media strategy, including listening, building and activating your company's social networks.

Sign up for our upcoming Webcast "Building Landing Pages that Convert" taking place on Tuesday, March 16.