The Clickable Search Engine Marketing Blog

Thank you everyone for joining us today for our live Webcast "Building Landing Pages that Convert."

If you missed the live event, be sure to watch the recording.

You can also download the entire Power Point presentation.

Choosing keywords and writing effective ad copy are both essential skills for search marketing success. But getting users to your site is only one part of the process. The final - and most important - step is converting visitors into paying customers. To do so, you need effective and easy-to-use landing pages.

In this Webcast we covered:
    •    How to identify your user's problem - even if they don't know what it is themselves.
    •    The most effective way to clearly and prominently make your offer.
    •    Strategies for providing trustworthy support, from customer testimonials to third-party awards.
    •    Facilitating a frictionless conversion.
    •    The role of your homepage in a search marketing campaign.
    •    Basic design tips for simple and attractive landing pages.