The Clickable Search Engine Marketing Blog

In my previous article I described the value of Meta Tags in driving organic rankings. In this article, I will review some other secondary "on-page" elements that — if utilized properly — can also help your site rank more effectively in organic search results.
 
Header Tags (H1, H2, etc.)

Traditionally, header tags are used by copywriters to organize content within a page. These tags allow the author to break up content and make it more palatable for visitors' scanning eyes. From an SEO perspective, header tags, often referred to as H1, H2, etc. tags, further emphasize the topics conveyed in the META tags to the search engines. That said, your header tags should work in unison with other important on-page elements.
 
Header tags are represented in source code in the following format:
 
<h1> This is a header tag </h1>
 
They often appear in a slightly larger and boldfaced font, acting as the "title" of a given content area. You may have already guessed this but, the header tags rank in descending order of importance, starting with the H1 tag as the most important, followed by the H2, H3 etc.
 
Anchor Text
Anchor text works in a slightly different manner than the elements previously discussed. While it is technically an "on-page" element, the SEO benefit is largely passed on to the page the anchor-text link points to. For example, if I am selling "red widgets" on my generic widgets retail site, I may select and link an instance of the keyword phrase "red widgets" to my "/redwidgets.html" page. Let's stop and think about the message we are conveying when doing this.
 
Essentially, we are telling the search engines or visitors that if they follow this link they can expect to find information on red widgets on the following page. Technically speaking, this text link is now considered a "vote" in the form of an internal link and should pass a portion of the parent page's pagerank on to the receiving page.
 
Alt Tags
The alt-tag is yet another overlooked on-page SEO element that can assist in getting your site (or at least your images) properly indexed by Google. When appropriate, Google will use the alt-tag within its image search results if the search query matches your alt-tag. An example of a well-executed and effective alt tag is as follows:
 
<img src="/images/images/RightPannel/TakeATourVideo.jpg" class="videoimg" width="79" height="62" alt="Take a Tour of Clickable" /></a></div>
 
Notice how the image title "takeatourvideo.jpg" and the alt-tag "Take a Tour of Clickable" are contextually similar.

While no single on-page element will determine your success or failure rate in organic rankings, using these key variables in a search-friendly manner can help get you closer to your goal of ranking supremacy.  

This post is a summary of Tony's article "Overlooked but Beneficial On-Page SEO Elements" published on Search Engine Land by Third Door Media

Tony Soric, Clickable SEM Guru

Note: Clickable employees volunteer several hours a week to helping other search marketers succeed. "Clickable Gurus" participate in numerous online search communities to provide straightforward answers to numerous questions, and, each week, one of the gurus posts a search-marketing tip to the Clickable Blog.

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Seo header tags is the major part in seo. It is recommeded to use atleast  one h1 tag in the page. And if you use that heading tag for the targetted keyword. The page will get optimized quickly. This is an important factor in onpage seo.

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