The Clickable Search Engine Marketing Blog

We recently asked readers: "Where do you direct people after they click on your company's ads within Facebook?" Out of 39 respondents, 46% of advertisers sent traffic directly to their company's primary Website or external landing page, 31% directed people to their company's Facebook page, and 23% did not advertise on Facebook.

If your goal is to drive a direct-response conversion -- like a commerce transaction or filling out a lead form -- external landing pages often are more effective than Facebook pages. On the other hand, Facebook pages can be very effective for driving engagement with your company's fans through ongoing interaction and drip marketing programs. This latter tactic usually works best if you have a dedicated person inside your company (versus an external agency) to drive frequent and authentic interaction with your fan base.

For more ideas on getting the most out of your Facebook ads, check out Clickable Guru Ehren Reilly's series on best practices for optimizing your Social media presence. Need help setting up your Facebook advertising campaign? Sign up for a free consultation with our Assist team.