The Clickable Search Engine Marketing Blog

Ski Butlers is a full service ski shop and snowboard shop that offers ski and snowboard rental delivery. They are headquartered in Park City, Utah, but service slopes in over 30 North American ski resorts. Bryn Carey founded Ski Butlers in 2004, and managed their search marketing himself for his first five years. When he was looking for a way to save himself time and improve performance, he turned to Clickable. At first, he thought he would continue to manage Ski Butler's search marketing campaigns himself with Clickable Pro. However, he eventually decided that he wanted help, "assistance from someone who was more knowledgeable about search marketing." He got it from Jordan Franklin and Warren Ashley, his Clickable Assist Account Managers. Their analysis revealed numerous opportunities for optimizing campaigns on a franchise-by-franchise basis. They implemented many of them in Ski Butler's first season with Clickable, and will be implementing many more next season. "I can turn it off in the summer and turn it back on in the months that I need it," Bryn said. "I'm excited to use Assist again next season." Read Full Case Study