The Clickable Search Engine Marketing Blog

Thank you everyone for joining us Thursday for our live Webcast "Writing Effective Ad Copy".

If you missed the live event, be sure to watch the recording.

You can also download the Webinar Power Point presentation.

Writing effective ad copy is one of the most difficult parts of search engine marketing (or marketing in general for that matter). Creativity always helps, but there are a number of tips you can use when you can't depend on inspiration. They won't lead to "Bo Knows Baseball," but they'll drive clicks, improve conversion rates, and lead to more effective campaigns overall.

In this Webcast we covered:

• How to write attention-grabbing headlines that will drive your potential customers to your site.
• Techniques for clearly stating your offer, and making it relevant to a user's search.
• Setting your offer apart with a unique value proposition.
• Making a call to action.