The Clickable Search Engine Marketing Blog

CopierSupplyStore.com has been online since 2007, and, according to Vice President of Marketing Bruce Cooperman, they have experienced “tremendous growth” every year. It’s no wonder; the Copier Supply Store fills a very clear need for B2B shoppers to connect with a drop shipper. As well as selling nearly every model copier and printer consumable on the market, they sell maintenance kits and hard-to-find replacement parts. To help clients find these products, Cooperman manages an extensive set of search marketing campaigns. And to help manage his pay-per-click, he uses Clickable Pro.
 
With over a hundred thousand keywords to manage, Cooperman needed a tool that would help him immediately identify cost and revenue drivers. Within seconds of signing into Clickable Pro, Cooperman receives ActEngine™ recommendations indicating his top risks and opportunities. He then uses Clickable’s Keyword Bulk Edit Tool to instantly manage his keywords in bulk. Most importantly, he’s done so while maintaining conversion rates as high as 50 percent. Read full case study