The Clickable Search Engine Marketing Blog

If you ever searched online for information on any entertainment or theatrical event, you'll quickly see how this highly competitive industry has embraced pay-per-click marketing to drive ticket sales. Among the pioneers using PPC advertising to drive ticket sales is Davenport Theatrical Enterprises, a Broadway and Off-Broadway production and management company based in New York City. Its productions include: Avenue Q; Miss Abigail's Guide to Dating, Mating, and Marriage; and The Awesome 80s Prom; among many others.

Among Davenport Theatrical's challenges in driving ticket sales is managing sizable PPC campaigns for multiple shows all at once. To reduce the time and complexity, while increasing performance, Davenport Theatrical turned to Clickable. The results? I met with Steven Tartick, Davenport Theatrical's director of online marketing, to hear firsthand how Clickable helped increase PPC conversion rates from 3% to 13%, while saving hours each day by automating management tasks.

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