The Clickable Search Engine Marketing Blog

AdExchanger just published a Q&A with Clickable co-founder and CEO David Kidder on the launch of our recent Facebook Advertising Suite, and momentum of the overall business. Key topics of this interview include: 

• Clickable's ongoing innovation on the Facebook Ads API.
• Emerging advertising channels for the Clickable platform.
• The applications and purpose of Facebook Ads, from branding, to engagement to direct response and sales.
• The use of third-party data (bluekai, exelate) for dynamic audience targeting.
• Clickable's vision of solutions, technology and services.
• Advertising channel attribution.
• Clickable's approach to creative.
• Clickable's partnership with American Express, eBay and others.

Click here to go read the full Q&A with AdExchanger. 

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