The Clickable Search Engine Marketing Blog

While Clickable serves advertisers the world over, New York is where we were founded, and it is where we are headquartered. Which is one reason why we co-founded and co-lead the SEMPO NYC Meetup. With over 1,500 members, we've built one of the strongest, grassroots member-driven organizations for the business of search marketing.

We just held our latest SEMPO NYC event, the annual “Tech Demo Night”. Every year we announce an open call to companies building search and social marketing technology to demonstrate their wares in front of a live audience of passionate New York advertising professionals. Each company got five minutes to present a new technology, and five minutes to take questions from the audience. Seth Dotterer of Conductor and I emceed, while Rob Wilk of Yahoo served as our referee and timekeeper (with a gong, mind you).

According to Jonathan Allen of SearchEngineWatch, “This 5-minute ‘demo-slam’ concept forces everyone to get straight to the point and show off ‘the most shiny feature’ of their product. Often this means that companies can only highlight a single feature which neatly sidesteps any “we can do that too” type competition.” 

There were dozens of entries, and the selection committee narrowed the agenda down to nine:

• Textbroker
• Synomia
• SecretSocial
• SearchMetrics
• IgnitionOne 
• Lipperhey
• Conductor
• ClickEquations
• Clickable

I encourage you to check out Jonathan Allen’s great recap of the demos.

If you're an online marketer in New York, you should join our SEMPO NYC Meetup group.