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The Official Clickable Blog
The Clickable Search Engine Marketing Blog
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ActEngine
News, Perspectives And Insight. It’s Our Living Story.
Clickable Pro Makes It Simpler Than Ever To Track and Meet Search Marketing Revenue Goals
Posted by:
Ganesh Ram
on
Aug 01, 2010
We're delighted to announce new innovations and features to Clickable Pro that will help your business survive and thrive by simplifying search advertising. Try it out! If you have any questions, contact our Support team anytime by emailing support...
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Take Advantage of ActEngine Recommendations While Managing Keywords in Bulk (Tool Tip)
Posted by:
Hanny Hindi
on
Jul 27, 2009
Last week, I introduced a new column that is now available in the Keyword Filter and Bulk Edit tool: “ Last Modified Date ,” which makes it easy to distinguish keyword performance before and after the most recent bid adjustment. As I mentioned...
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Let Clickable’s ActEngine Automatically Optimize Your Campaigns Round-the-Clock (Tool Tip)
Posted by:
Hanny Hindi
on
Jun 01, 2009
Our goal at Clickable, as one of our earliest customers put it, is to be your "trusted advisor" in search marketing. The vast majority of our advice comes in the form of ActEngine™ recommendations, which range from best practices like...
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Never Let Keyword Matching Cost You Money (Tool Tip)
Posted by:
Hanny Hindi
on
Apr 20, 2009
As if keyword selection wasn't enough work, you need to set a “match type” for every keyword in your ad groups. I have already discussed keyword match types in detail in our Best Practices tutorial, so I’ll be focusing on a single...
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Adapting Your Marketing Strategy to a Bad Economy
Posted by:
Trace Johnson
on
Apr 15, 2009
When the economy is down, effective marketing becomes even more important to your bottom line. For online advertisers, there are many ways you can adapt search advetising to save money and lower your cost-per-acquisition. The key is to avoid running your...
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How to Profit Using Clickable’s ActEngine
Posted by:
Jonathan Betz
on
Nov 30, 2008
The ActEngine is Clickable’s proprietary recommendation and optimization system for Search Engine Marketing (SEM). It forms the core of Clickable’s ability to make you better, smarter, and faster at managing your advertising campaigns. The...
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Bidding on Your Brand Name
Posted by:
Hanny Hindi
on
Nov 13, 2008
When you select keywords for your search marketing campaigns, you’re trying to identify customers who want whatever it is that you have to offer. This is easier to understand if we think about “searchers” rather than “keywords...
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Introducing Clickable Conversion Tracking To Help Our Customers Achieve Greater Profitability In Search Advertising
Posted by:
Munish Gandhi
on
Nov 10, 2008
When David and I wrote our first line of Clickable code in 2006, it was always our belief that our ability to help our customers succeed in search advertising would rely on collecting and analyzing the right data. That’s why I’m excited to...
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