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Posted by: Ganesh Ram on Aug 01, 2010

We're delighted to announce new innovations and features to Clickable Pro that will help your business survive and thrive by simplifying search advertising. Try it out! If you have any questions, contact our Support team anytime by emailing support...


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Posted by: Hanny Hindi on Jul 27, 2009

Last week, I introduced a new column that is now available in the Keyword Filter and Bulk Edit tool: “ Last Modified Date ,” which makes it easy to distinguish keyword performance before and after the most recent bid adjustment. As I mentioned...


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Posted by: Hanny Hindi on Jun 01, 2009

Our goal at Clickable, as one of our earliest customers put it, is to be your "trusted advisor" in search marketing. The vast majority of our advice comes in the form of ActEngine™ recommendations, which range from best practices like...


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Posted by: Hanny Hindi on Apr 20, 2009

As if keyword selection wasn't enough work, you need to set a “match type” for every keyword in your ad groups. I have already discussed keyword match types in detail in our Best Practices tutorial, so I’ll be focusing on a single...


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Posted by: Trace Johnson on Apr 15, 2009

When the economy is down, effective marketing becomes even more important to your bottom line. For online advertisers, there are many ways you can adapt search advetising to save money and lower your cost-per-acquisition. The key is to avoid running your...


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Posted by: Jonathan Betz on Nov 30, 2008

The ActEngine is Clickable’s proprietary recommendation and optimization system for Search Engine Marketing (SEM). It forms the core of Clickable’s ability to make you better, smarter, and faster at managing your advertising campaigns. The...


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Posted by: Hanny Hindi on Nov 13, 2008

When you select keywords for your search marketing campaigns, you’re trying to identify customers who want whatever it is that you have to offer. This is easier to understand if we think about “searchers” rather than “keywords...


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Posted by: Munish Gandhi on Nov 10, 2008

When David and I wrote our first line of Clickable code in 2006, it was always our belief that our ability to help our customers succeed in search advertising would rely on collecting and analyzing the right data. That’s why I’m excited to...


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