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The Google Remarketing Program

Posted by: Andrew Bernero on May 21, 2010

Several weeks ago, Google introduced its beta "remarketing" program to all AdWords customers. The Google remarketing program allows advertisers to show content network ads to users who have previously visited a particular area of the advertiser's...

Facebook Traffic Surpasses Google

Posted by: Andrew Bernero on Apr 08, 2010

Hitwise has recently reported that the social networking site Facebook has recently exceeded Google in US traffic for the week ending March 13, 2010, a first for the social networking giant. This is both interesting and exciting for direct response advertisers...

Yahoo! Rolls Out Network Distribution Control

Posted by: Andrew Bernero on Feb 18, 2010

With the forthcoming Microsoft-Yahoo partnership , advertisers may be wondering whether Yahoo! still cares about search. The answer, according to the Yahoo! Search Marketing Blog , is a resounding "Yes." In fact, Yahoo! recently rolled out several...

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Filed under: Yahoo, Andrew Bernero, Network Distribution

Optimizing Google Search Campaigns Through Network Syndication

Posted by: Andrew Bernero on Jan 21, 2010

When you advertise on Google, you can target many more searchers than those who use Google.com. Over the years Google’s ad serving has grown from search-queried ads on Google.com, to syndicated search results on portals, contextual targeting on...

Using Google Ad Sitelinks

Posted by: Andrew Bernero on Dec 17, 2009

Google recently announced a new feature in AdWords: Ad Sitelinks. This feature allows advertisers to include up to 10 additional links in some of their search ads. These links can point to different pages on an advertiser’s Website, and up to four...

Capture Your Latent Conversions

Posted by: Andrew Bernero on Nov 19, 2009

An online conversion, whether it’s a lead, a sale, or a newsletter signup, is a crucial performance metric that search engine marketers must be able to track and have access to. Fortunately, Google AdWords, Yahoo Search Marketing and Microsoft adCenter...

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Filed under: conversion tracking, Andrew Bernero, Latent Conversions, many per click, 1 per click

Google To Expand Content Network with DoubleClick

Posted by: Andrew Bernero on Oct 15, 2009

Hundreds of thousands of advertisers use PPC to grow their businesses, but display advertising also connects searchers with services that interest them. For an advertiser, display ads are critical to boosting awareness of their service. For the online...

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Filed under: google, guru, content network, Andrew Bernero

Get a Head Start On Holiday Search Campaigns

Posted by: Andrew Bernero on Sep 04, 2009

It is said that ‘the early bird gets the worm.’ When it comes to holiday shopping, this applies to shoppers and advertisers alike. But what makes this year more interesting is Google’s new position on using branded, trademarked terms...

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Filed under: guru, holidays, Andrew Bernero, online retailers, holiday shopping, black friday

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