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Optimizing Your Website For Facebook (University)

Posted by: Ehren Reilly on May 13, 2010

At this point, you've probably heard about Facebook's Open Graph protocol, or seen Facebook's "Like" button appear on a Website you visited, or read a sensational editorial about how Facebook is replacing Google as the "new...

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Filed under: university, Ehren Reilly, Social Advertising, Open Graph

Coping with Variation in Online Ad Tracking: Part 2 - Conversion Tracking Discrepancies

Posted by: Ehren Reilly on Mar 18, 2010

One of the most important components of an effective search marketing campaign is conversion tracking . With a few simple snippets of code, you can track the networks, keywords, and ads that generate desired conversion events on your Web site, and then...

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Filed under: guru, Ehren Reilly, Online ad tracking discrepancies

Coping with Variation in Online Ad Tracking: Part 1 - Click and Visit Discrepancies

Posted by: Ehren Reilly on Mar 11, 2010

Tools like Google Analytics allow you to track visits to your Web site. A javascript tracking code snippet placed on every page of your site checks every incoming visitor for information about where they came from and whether they've been to your...

The Basics Of Social Media Advertising

Posted by: Max Kalehoff on Feb 10, 2010

If you're interested in opportunities to grow your business by advertising on Facebook and MySpace, be sure to join our Webcast on Wednesday, February 17, 2010, at 1:00pm EDT. Sign up here . With nearly half a billion combined users, Facebook and...

Effective Ad Creative for Hyper-Targeted Social Network Ads

Posted by: Ehren Reilly on Dec 22, 2009

This article is part four of a four-part series on social network advertising. Get caught up on my three earlier posts below: CPC Advertising on Social Networks Hyper-Targeted Ads on Social Networks Should You Advertise Directly on a Social Network? So...

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Filed under: Ehren Reilly, Social Media PPC Advertising

Should You Advertise Directly On a Social Network?

Posted by: Ehren Reilly on Dec 10, 2009

This article is part three of a four-part series on social network advertising. Get caught up on my previous two articles below. Hyper-Targeted Ads on Social Networks Should You Advertise Directly on a Social Network? Social networks like MySpace and...

Hyper-targeted Ads on Social Networks

Posted by: Ehren Reilly on Nov 05, 2009

This article is the second in a four-part series on social network advertising. Get caught up on my previous article below. CPC Advertising on Social Networks Search engines succeed by identifying a good match between a user's query and a relevant...

Yahoo Content Network Pricing Based on Conversion Rates

Posted by: Ehren Reilly on Sep 10, 2009

Today, Yahoo has announced a major change to the way they price their Content network. Starting now, cost per click will be based on their “assessment of the performance of traffic coming from sources within our distribution network [i.e., the Content...

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