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Optimizing Your Website For Facebook (University)

Posted by: Ehren Reilly on May 13, 2010

At this point, you've probably heard about Facebook's Open Graph protocol, or seen Facebook's "Like" button appear on a Website you visited, or read a sensational editorial about how Facebook is replacing Google as the "new...

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Filed under: university, Ehren Reilly, Social Advertising, Open Graph

Coping with Variation in Online Ad Tracking: Part 2 - Conversion Tracking Discrepancies

Posted by: Ehren Reilly on Mar 18, 2010

One of the most important components of an effective search marketing campaign is conversion tracking . With a few simple snippets of code, you can track the networks, keywords, and ads that generate desired conversion events on your Web site, and then...

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Filed under: guru, Ehren Reilly, Online ad tracking discrepancies

Coping with Variation in Online Ad Tracking: Part 1 - Click and Visit Discrepancies

Posted by: Ehren Reilly on Mar 11, 2010

Tools like Google Analytics allow you to track visits to your Web site. A javascript tracking code snippet placed on every page of your site checks every incoming visitor for information about where they came from and whether they've been to your...

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Filed under: max kalehoff, guru, events, Ehren Reilly, Social Media, Webcasts, Social Advertising

Effective Ad Creative for Hyper-Targeted Social Network Ads

Posted by: Ehren Reilly on Dec 22, 2009

This article is part four of a four-part series on social network advertising. Get caught up on my three earlier posts below: CPC Advertising on Social Networks Hyper-Targeted Ads on Social Networks Should You Advertise Directly on a Social Network? So...

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Filed under: Ehren Reilly, Social Media PPC Advertising

Should You Advertise Directly On a Social Network?

Posted by: Ehren Reilly on Dec 10, 2009

This article is part three of a four-part series on social network advertising. Get caught up on my previous two articles below. Hyper-Targeted Ads on Social Networks Should You Advertise Directly on a Social Network? Social networks like MySpace and...

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