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Burson-Marsteller (Case Study: Clickable Assist)

Posted by: Hanny Hindi on Feb 25, 2010

Burson-Marsteller is one of the largest public relations and advertising firms in the world, a pioneer that has been in the business for over 50 years. Its online services are provided by Proof Digital Media, one of the first groups to bring a digital...

Building Landing Pages That Convert: Providing Trustworthy Support

Posted by: Hanny Hindi on Sep 22, 2009

Clickable makes search advertising simple, instant, and profitable. Of course, Clickable also provides me with income and health insurance and office space so you may not want to take my word for it—at least not without some supporting evidence...

Building Landing Pages That Convert: Making an Offer

Posted by: Hanny Hindi on Sep 15, 2009

A landing page should make an offer. This statement should seem so utterly obvious, so breathtakingly banal, that there’s no point in making it explicit. And yet: how many times have you clicked on a search ad, made your way to an advertiser’s...

Building Landing Pages That Convert: Introduction

Posted by: Hanny Hindi on Aug 31, 2009

As our Clickable Pro customers know well, we make it easier to manage pay per click campaigns by acting as a “ trusted advisor ” to search marketers. However, Clickable offers more extensive services as well. With Clickable Platform , we not...

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Filed under: best practices, landing pages, Hanny Hindi

Building a Click-to-Call Mobile Ad (Tool Tip)

Posted by: Hanny Hindi on May 18, 2009

An exciting new opportunity for search marketers is the ability to advertise on mobile devices. With the number of people using Blackberry phones, iPhones, and Google's Android phones growing every day, mobile advertising is becoming a more and more...

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Filed under: Tool Tip, Hanny Hindi

Creating Ad Variations (Tool Tip)

Posted by: Hanny Hindi on May 04, 2009

Last week, we discussed a copywriting best practice that helps improve Click-Through Rate (CTR) in almost every case: properly capitalizing your ad copy . In most cases, however, you won’t know what works until you test variations of your ad copy...

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Filed under: Tool Tip, Hanny Hindi, Ad Variations

Keep Your Ads Prominent with Proper Capitalization (Tool Tip)

Posted by: Hanny Hindi on Apr 24, 2009

In his Definitive Guide to Google AdWords , Perry Marshall makes the case that search marketing is just the latest and most sophisticated version of the kind of direct marketing that advertisers have been practicing for over a century. Even back then...

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Filed under: Tool Tip, Hanny Hindi, Capitalize ad copy

Simple SEO Best-Practices To Boost Your Landing Pages

Posted by: Hanny Hindi on Mar 20, 2009

There’s a significant amount of overlap between search engine marketing (SEM) and search engine optimization (SEO) best practices. Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their...

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