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Coping with Variation in Online Ad Tracking: Part 2 - Conversion Tracking Discrepancies


Posted by: Ehren Reilly on Mar 18, 2010

One of the most important components of an effective search marketing campaign is conversion tracking . With a few simple snippets of code, you can track the networks, keywords, and ads that generate desired conversion events on your Web site, and then...


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Coping with Variation in Online Ad Tracking: Part 1 - Click and Visit Discrepancies


Posted by: Ehren Reilly on Mar 11, 2010

Tools like Google Analytics allow you to track visits to your Web site. A javascript tracking code snippet placed on every page of your site checks every incoming visitor for information about where they came from and whether they've been to your...


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