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Do Click Through Rates Influence Organic Rankings?

Posted by: Tony Soric on May 07, 2010

As reported on Search Engine Land, Google recently enhanced their Webmaster Tools . Google is now disclosing organic click-through rates (CTRs) for top keywords in various positions directly in Webmaster Tools. This new addition to the Webmaster Tool...


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Overlooked On-Page SEO Elements

Posted by: Tony Soric on Mar 25, 2010

In my previous article I described the value of Meta Tags in driving organic rankings. In this article, I will review some other secondary "on-page" elements that — if utilized properly — can also help your site rank more effectively...


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The Role of Meta Tags in Your Site's SEO Success

Posted by: Tony Soric on Feb 12, 2010

At Clickable, our primary services focus on the world of paid search (PPC). While paid search is an extremely effective way to drive qualified traffic to your Web site, a well rounded search engine marketing (SEM) program should be complemented with a...


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Optimizing Your Mobile AdWords Ads

Posted by: Tony Soric on Jan 20, 2010

Google is going mobile in a big way. Following the announcement of Nexus One , the official Google phone, and the acquisition of adMob , Google is ready to make some serious moves on the small screen. AdWords and Mobile Soon after the iPhone launch, Google...


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What The Google "Caffeine" Update Means For Your PPC Campaigns

Posted by: Tony Soric on Aug 20, 2009

A little over a week ago Google announced their upcoming update; “Caffeine.” This update, as described by Google’s Matt Cutts , is primarily driven by “under the hood” changes to improve Google’s crawling and ranking...


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Creating A Wider Keyword List Using Google Sets and Google Squared

Posted by: Tony Soric on Jul 23, 2009

One of the toughest challenges facing pay-per-click marketers is keyword expansion. As competition increases, intelligent PPC marketers realize that it is imperative to not only build out long keyword lists, but to also "widen" those same keyword...


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Google Loosens Its Ad Copy Trademark Restrictions: Now What?

Posted by: Tony Soric on May 28, 2009

Google recently announced that starting on June 15, advertisers will be able to include trademarked terms in their ad copy for ads served on Google’s search and content networks in the United States. Ads meeting the following criteria will be allowed...


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Position Preference in Adwords

Posted by: Tony Soric on Apr 30, 2009

Position preference is a feature in Adwords that allows advertisers to request that their ads are shown in a specified position for any given keyword. It is important to note that with position preference turned on, Google cannot guarantee that your ad...


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