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Posted by: Hanny Hindi on Aug 17, 2009

Clickable Pro is built to accommodate many different kinds of users: from search marketing professionals who spend their entire working day on pay per click campaigns, to marketing executives for whom managing SEM is one responsibility among many. If...


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Posted by: Hanny Hindi on Aug 10, 2009

One of our goals at Clickable is to provide a consistent interface for you to manage all of your ad network accounts, rather than forcing you to make subtle and hard-to-remember adjustments every time you switch from one search network to another. To...


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Posted by: Hanny Hindi on Aug 03, 2009

As we've often pointed out on this blog, one of the most powerful tools search marketing offers is the ability to filter users before they conduct a single search. The most common way of doing this is by using location targeting . However, another...


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Posted by: Hanny Hindi on Jul 27, 2009

Last week, I introduced a new column that is now available in the Keyword Filter and Bulk Edit tool: “ Last Modified Date ,” which makes it easy to distinguish keyword performance before and after the most recent bid adjustment. As I mentioned...


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Posted by: Hanny Hindi on Jul 20, 2009

To get a clear sense of how your keywords are performing, you need to review more than the current performance or the previous day's data; you need to know how your keywords are performing over a period of time. The question is: what period of time...


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Posted by: Hanny Hindi on Jul 13, 2009

Clickable's team includes search marketing experts with a wide range of expertise, and we've built a lot of that expertise directly into our products. Jonathan Betz , Clickable's Engineering Director, has applied years of experience with Google...


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Posted by: Hanny Hindi on Jun 29, 2009

Many important search-marketing options are set at the campaign level, including daily budget, target network, and language and location settings. However, there may be situations where you want to adjust these settings while keeping the structure of...


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Posted by: Hanny Hindi on Jun 22, 2009

After we first introduced the Ad Scheduling tool last summer, Tony wrote a post on our Blog detailing ways that you could use "day-parting" to turn your ads on and off with pinpoint precision: right down to 30-minute intervals. (As Vernon explained...


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