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Drive More Than Traffic With Search Engine Advertising

Posted by: Trace Johnson on Apr 15, 2010

“Can I get more value out of search engine marketing than traffic?” Yes! In this post I will demonstrate how search engine marketing can be the best magnifying glass your company can invest in. Search Engine Marketing - or SEM - is still a...

Considering Small Business Local Search Advertising?

Posted by: Trace Johnson on Nov 12, 2009

Driving local business is one of the great benefits of search engine marketing. You can target ads to a several-block radius in most major cities. And you can reach customers looking for products or services in your own town. Local search advertising...

 Search Marketing Is Man’s Best Friend: Training Ideas 

Posted by: Trace Johnson on Sep 10, 2009

A marketer’s relationship with a search engine often resembles that of a dog owner. There are hundreds of breeds to choose from and they can be a wonderful part of your life (business). They bite if they aren’t trained well, and the level...

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Filed under: search advertising, guru, Trace Johnson

Should I Advertise Online?

Posted by: Trace Johnson on Aug 13, 2009

If you have something you want to promote or to sell, then the answer to, “should I be advertising online” is yes. The real question is, “Should I be advertising online now?” The answer is: you already are. Now - there are exceptions...

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Filed under: guru, Trace Johnson, Advertise online

How To Avoid A Google Blacklisting

Posted by: Trace Johnson on Jul 31, 2009

There are many ways to increase your Google Page Rank and Quality Score . Doing so helps lower your costs per click and improves your paid search ad performance. The great thing is, the same principles that are used to improve Quality Scores for your...

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Filed under: guru, Trace Johnson

Site Search, Sales Reps, and other Resources to Find What You Should be Advertising For

Posted by: Trace Johnson on Jun 12, 2009

Sometimes when you hit a wall optimizing your existing keyword terms, it is time to look for new advertising opportunities. That is when I return to the drawing board and begin the search for new keywords and Web sites. I will outline a few of the strategies...

Non-Local Search Marketing

Posted by: Trace Johnson on May 21, 2009

The barriers to national and international commerce are smaller than ever. A small company can now sell to markets all over the world with a Web site and FedEx. Of course, paid search can help you easily connect with potential customers in those markets...

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Filed under: guru, Trace Johnson, Non-Local Search

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